The Perception of Quality: Establishing a Competitive Advantage Through Quality, Value, and Perception
暫譯: 品質的認知：透過品質、價值與認知建立競爭優勢
Kenyon, George N.
- 出版商: Springer
- 出版日期: 2025-10-01
- 售價: $10,230
- 貴賓價: 9.5 折 $9,719
- 語言: 英文
- 頁數: 605
- 裝訂: Hardcover - also called cloth, retail trade, or trade
- ISBN: 1447176057
- ISBN-13: 9781447176053
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相關分類:
行銷/網路行銷 Marketing
海外代購書籍(需單獨結帳)
相關主題
商品描述
Exploring the concept of quality management from a new point of view, this book, now in an expanded second edition, presents a holistic model of how consumers judge the quality of products. It links consumer perceptions of quality to the design and delivery of the final product, and presents models and methods for improving the quality of these products and services. It offers readers an improved understanding of how and why the design process must consider how the consumer will perceive a product or service. In order to facilitate the presentation and understanding of these concepts, illustrations and case examples are also provided throughout the book.
This updated and enlarged volume provides an invaluable resource for managers, designers, manufacturers, professional practitioners and academics interested in quality management. The book also offers a useful supplementary text for marketing and quality management courses.
商品描述(中文翻譯)
探索品質管理概念的新視角，本書現在已經擴充至第二版，呈現了一個整體模型，說明消費者如何評價產品的品質。它將消費者對品質的感知與最終產品的設計和交付聯繫起來，並提出改善這些產品和服務品質的模型和方法。它幫助讀者更好地理解設計過程必須考慮消費者如何感知產品或服務的原因和方式。為了促進這些概念的呈現和理解，書中還提供了插圖和案例示例。
這本更新和擴充的書籍為對品質管理感興趣的管理者、設計師、製造商、專業從業者和學術界提供了寶貴的資源。該書也為市場行銷和品質管理課程提供了有用的補充教材。
作者簡介
Dr. George Kenyon is an Associate Professor of Operations and Supply Chain Management at Lamar University. He received his B.S. in Technology from the University of Houston in 1982, his M.S. in Management Science from Florida Institute of Technology in 1993, and his Ph.D. in Business Administration from Texas Tech University in 1997. His research and teaching interests are in the fields of supply chain management, quality management, project management and operations management. He has published in the International Journal of Production Economics, Journal of Manufacturing Technology Management, Journal of Marketing Channels, Quality Management Journal, International Journal of Information Systems and Supply Chain Management, and Journal of Case Studies in Accreditation and Assessment, as well as, several book chapters.
Prior to joining Lamar University's faculty, Dr. Kenyon spent eighteen years in industry with companies such as Texas Instruments, Rockwell International, The Boeing Company, Aspen Technologies, and Hewlett Packard. He has held positions in systems testing engineering, systems design, manufacturing engineering, manufacturing management, process improvement, and business planning. As a consultant, he has worked with Gulf States Steel, the Westlake Corporation, Miller Brewing, and Phillips Chemical designing and installing advanced planning and scheduling systems.
作者簡介(中文翻譯)
喬治·肯揚博士是拉馬大學（Lamar University）運營與供應鏈管理的副教授。他於1982年在休士頓大學（University of Houston）獲得科技學士學位，1993年在佛羅里達理工學院（Florida Institute of Technology）獲得管理科學碩士學位，並於1997年在德克薩斯科技大學（Texas Tech University）獲得工商管理博士學位。他的研究和教學興趣涵蓋供應鏈管理、品質管理、專案管理和運營管理等領域。他曾在《國際生產經濟學期刊》（International Journal of Production Economics）、《製造技術管理期刊》（Journal of Manufacturing Technology Management）、《行銷渠道期刊》（Journal of Marketing Channels）、《品質管理期刊》（Quality Management Journal）、《國際資訊系統與供應鏈管理期刊》（International Journal of Information Systems and Supply Chain Management）以及《案例研究期刊》（Journal of Case Studies in Accreditation and Assessment）等期刊上發表文章，並撰寫了幾本書的章節。
在加入拉馬大學的教職之前，肯揚博士在德州儀器（Texas Instruments）、洛克威爾國際（Rockwell International）、波音公司（The Boeing Company）、阿斯彭科技（Aspen Technologies）和惠普（Hewlett Packard）等公司擁有十八年的產業經驗。他曾擔任系統測試工程、系統設計、製造工程、製造管理、流程改進和商業規劃等職位。作為顧問，他曾與海灣州鋼鐵（Gulf States Steel）、西湖公司（Westlake Corporation）、米勒釀酒（Miller Brewing）和菲利普化學（Phillips Chemical）合作，設計和安裝先進的計劃與排程系統。
