Social Network Analysis for Startups: Finding connections on the social web (Paperback)
暫譯: 初創企業的社交網絡分析:在社交網絡上尋找連結 (平裝本)
Maksim Tsvetovat, Alexander Kouznetsov
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商品描述
Does your startup rely on social network analysis? This concise guide provides a statistical framework to help you identify social processes hidden among the tons of data now available.
Social network analysis (SNA) is a discipline that predates Facebook and Twitter by 30 years. Through expert SNA researchers, you'll learn concepts and techniques for recognizing patterns in social media, political groups, companies, cultural trends, and interpersonal networks. You'll also learn how to use Python and other open source tools—such as NetworkX, NumPy, and Matplotlib—to gather, analyze, and visualize social data. This book is the perfect marriage between social network theory and practice, and a valuable source of insight and ideas.
- Discover how internal social networks affect a company’s ability to perform
- Follow terrorists and revolutionaries through the 1998 Khobar Towers bombing, the 9/11 attacks, and the Egyptian uprising
- Learn how a single special-interest group can control the outcome of a national election
- Examine relationships between companies through investment networks and shared boards of directors
- Delve into the anatomy of cultural fads and trends—offline phenomena often mediated by Twitter and Facebook
商品描述(中文翻譯)
您的創業公司是否依賴社交網絡分析?這本簡明的指南提供了一個統計框架,幫助您識別隱藏在大量可用數據中的社會過程。
社交網絡分析(Social Network Analysis, SNA)是一個早於 Facebook 和 Twitter 30 年的學科。通過專業的 SNA 研究者,您將學習到識別社交媒體、政治團體、公司、文化趨勢和人際網絡中模式的概念和技術。您還將學習如何使用 Python 和其他開源工具,例如 NetworkX、NumPy 和 Matplotlib,來收集、分析和可視化社會數據。這本書是社交網絡理論與實踐的完美結合,也是寶貴的見解和創意來源。
- 發現內部社交網絡如何影響公司的表現能力
- 追蹤恐怖分子和革命者,回顧 1998 年的 Khobar Towers 爆炸、9/11 攻擊和埃及起義
- 了解單一特殊利益團體如何控制國家選舉的結果
- 通過投資網絡和共享董事會檢視公司之間的關係
- 深入探討文化潮流和趨勢的解剖——這些線下現象通常由 Twitter 和 Facebook 進行媒介化
