Enterprise Games: Using Game Mechanics to Build a Better Business (Paperback)
暫譯: 企業遊戲：運用遊戲機制打造更好的商業模式 (平裝本)

Games and game mechanics provide as powerful a model for organizing knowledge and creative work as the assembly line once did for organizing industrial and repetitive work. As present economies falter, we’re learning that old notions of industrial efficiency and top-down command and control of labor no longer work. Enterprise Games points to a way out of the problems we’re facing.

Game mechanics provide a powerful set of field-tested techniques for organizing, motivating and managing work as well as play. These techniques go far beyond just giving workers a smiley face for producing more widgets. Michael Hugos provides real-world case studies from his own experience and that of other business executives and entrepreneurs to show how the merger of games and business operations can deliver widespread prosperity for the real-time economy we now live in.