Customer and Business Analytics: Applied Data Mining for Business Decision Making Using R (Hardcover)

Daniel S. Putler

  • 出版商: CRC
  • 出版日期: 2012-05-09
  • 售價: $2,206
  • 貴賓價: 9.5$2,096
  • 語言: 英文
  • 頁數: 316
  • 裝訂: Paperback
  • ISBN: 1466503963
  • ISBN-13: 9781466503960
  • 相關分類: R 語言Data-mining 資料探勘

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商品描述

Customer and Business Analytics: Applied Data Mining for Business Decision Making Using R explains and demonstrates, via the accompanying open-source software, how advanced analytical tools can address various business problems. It also gives insight into some of the challenges faced when deploying these tools. Extensively classroom-tested, the text is ideal for students in customer and business analytics or applied data mining as well as professionals in small- to medium-sized organizations.

The book offers an intuitive understanding of how different analytics algorithms work. Where necessary, the authors explain the underlying mathematics in an accessible manner. Each technique presented includes a detailed tutorial that enables hands-on experience with real data. The authors also discuss issues often encountered in applied data mining projects and present the CRISP-DM process model as a practical framework for organizing these projects.

Showing how data mining can improve the performance of organizations, this book and its R-based software provide the skills and tools needed to successfully develop advanced analytics capabilities.