Mobile Social Networking and Computing: A Multidisciplinary Integrated Perspective (Hardcover)

Yufeng Wang, Jianhua Ma

  • 出版商: Auerbach Publication
  • 出版日期: 2014-09-11
  • 售價: $3,285
  • 貴賓價: 9.5$3,121
  • 語言: 英文
  • 頁數: 414
  • 裝訂: Hardcover
  • ISBN: 1466552751
  • ISBN-13: 9781466552753
  • 立即出貨 (庫存=1)

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商品描述

Recent advancements in mobile device technologies are revolutionizing how we socialize, interact, and connect. By connecting the virtual community with the local environment, mobile social networks (MSNs) create the opportunity for a multitude of new personalized services for mobile users. Along with that comes the need for new paradigms, mechanisms, and techniques with the capacity to autonomously manage their functioning and evolution.

Currently, most books about mobile networks focus mainly on the technical point of view. Mobile Social Networking and Computing: A Multidisciplinary Integrated Perspective not only addresses the theoretical aspects of MSN and computing, but also introduces and categorizes existing applications. It supplies a multidisciplinary perspective that considers the technology, economics, social sciences, and psychology behind MSNs.

In addition to fundamental theory, the book investigates the practical issues in MSN, including characteristics, inner structural relationship, incentive mechanisms, resource allocating, information diffusion, search, ranking, privacy, trust, and reputation. Introducing recently developed technologies, modes, and models, the book provides two distinct (but related) viewpoints about MSN applications: socially inspired networking technology and networking technology that uses recent advancements to enhance quality of life.

The text illustrates the interaction between the macrolevel structure and the local rational behaviors (microlevel) in MSN. It summarizes currently available MSN development platforms, including Android and iOS, and introduces and categorizes existing applications related to MSN and computing.

Both location-based service (LBS) and mobile social networks in proximity (MSNPs) are presented in a comprehensive manner. Highlighting key research opportunities, this much-needed reference outlines incentive mechanisms inspired by classical economics, behavioral economics, and social psychology, and, perhaps for the first time, it presents a summary of the economic and business models of MSNs.

商品描述(中文翻譯)

近年來,移動設備技術的進步正在改變我們社交、互動和連接的方式。通過將虛擬社區與當地環境相連接,移動社交網絡(Mobile Social Networks,簡稱 MSNs)為移動用戶創造了眾多新的個性化服務機會。隨之而來的是對能夠自主管理其功能和演進的新範式、機制和技術的需求。

目前,大多數關於移動網絡的書籍主要關注技術觀點。《移動社交網絡與計算:一個多學科綜合視角》不僅涉及 MSN 和計算的理論方面,還介紹和分類現有的應用。它提供了一個多學科的視角,考慮了 MSN 背後的技術、經濟學、社會科學和心理學。

除了基本理論,該書還研究了 MSN 中的實際問題,包括特性、內部結構關係、激勵機制、資源分配、信息傳播、搜索、排名、隱私、信任和聲譽。該書介紹了最近開發的技術、模式和模型,提供了兩個不同(但相關)的關於 MSN 應用的觀點:受社會啟發的網絡技術和利用最新進展提升生活質量的網絡技術。

該書說明了 MSN 中宏觀結構與局部理性行為(微觀層面)之間的相互作用。它總結了目前可用的 MSN 開發平台,包括 Android 和 iOS,並介紹和分類了與 MSN 和計算相關的現有應用。

該書全面介紹了基於位置的服務(Location-Based Service,簡稱 LBS)和附近的移動社交網絡(Mobile Social Networks in Proximity,簡稱 MSNPs)。突出了關鍵的研究機會,這本迫切需要的參考書概述了受經典經濟學、行為經濟學和社會心理學啟發的激勵機制,並首次提供了 MSN 的經濟和商業模型摘要。