Mobile & Social Game Design: Monetization Methods and Mechanics, 2/e (Paperback)

Successfully Navigate the Evolving World of Mobile and Social Game Design and Monetization

Completely updated, Mobile & Social Game Design: Monetization Methods and Mechanics, Second Edition explains how to use the interconnectedness of social networks to make "stickier," more compelling games on all types of devices. Through the book’s many design and marketing techniques, strategies, and examples, you will acquire a better understanding of the design and monetization mechanics of mobile and social games as well as working knowledge of industry practices and terminology.

Learn How to Attract—and Retain—Gamers and Make Money

The book explores how the gaming sector has changed, including the evolution of free-to-play games on mobile and tablet devices, sophisticated subscription model-based products, and games for social media websites, such as Facebook. It also demystifies the alphabet soup of industry terms that have sprouted up around mobile and social game design and monetization. A major focus of the book is on popular mechanisms for acquiring users and methods of monetizing users. The author explains how to put the right kinds of hooks in your games, gather the appropriate metrics, and evaluate that information to increase the game’s overall stickiness and revenue per user. He also discusses the sale of virtual goods and the types of currency used in games, including single and dual currency models. Each chapter includes an interview with industry leaders who share their insight on designing and producing games, analyzing metrics, and much more.

成功地適應移動和社交遊戲設計和盈利的不斷變化的世界

全面更新的《移動和社交遊戲設計：盈利方法和機制，第二版》解釋了如何利用社交網絡的相互聯繫性，在各種設備上創造更具吸引力的遊戲。通過本書的設計和營銷技巧、策略和示例，您將更好地了解移動和社交遊戲的設計和盈利機制，以及行業實踐和術語的實際知識。

學習如何吸引和保留玩家並賺錢

本書探討了遊戲行業的變化，包括移動和平板設備上免費遊戲的演變、基於訂閱模型的高級產品以及社交媒體網站（如Facebook）上的遊戲。它還揭示了圍繞移動和社交遊戲設計和盈利而出現的行業術語的迷思。本書的主要焦點是獲取用戶和盈利用戶的流行機制。作者解釋了如何在遊戲中放入適當的鉤子，收集適當的指標，並評估該信息以提高遊戲的整體吸引力和每個用戶的收入。他還討論了虛擬商品的銷售和遊戲中使用的貨幣類型，包括單一和雙重貨幣模型。每章還包括與行業領袖的訪談，他們分享了他們在設計和製作遊戲、分析指標等方面的見解。