Language Intelligence: Lessons on persuasion from Jesus, Shakespeare, Lincoln, and Lady Gaga (Paperback)
暫譯: 語言智慧:來自耶穌、莎士比亞、林肯與Lady Gaga的說服課程 (平裝本)

Joseph J Romm

  • 出版商: CreateSpace Independ
  • 出版日期: 2012-07-11
  • 售價: $850
  • 貴賓價: 9.5$808
  • 語言: 英文
  • 頁數: 230
  • 裝訂: Paperback
  • ISBN: 1477452222
  • ISBN-13: 9781477452226
  • 海外代購書籍(需單獨結帳)

買這商品的人也買了...

相關主題

商品描述

Joseph Romm, one of Rolling Stone magazine’s top “100 Agents of Change,” has focused his talents on helping us all to increase our Language Intelligence and to better understand the art of persuasion.

Romm demonstrates that you don't have to be an expert to vastly improve your ability to communicate. He has pulled together the secrets of the greatest communicators in history to show how you can apply these tools to your writing, speaking, blogging — even your Tweeting. The book also looks at the language intelligence of President Obama and Governor Romney.

Nothing could be more relevant in 2012 as Americans prepare to make vital choices in the upcoming elections. Language Intelligence not only will prepare you to be a much more memorable and persuasive communicator, it will also help you to understand the tricks of the trade used -- and misused -- by candidates on the stump.

With a few easily digestible and memorable concepts, Language Intelligence also offers readers an indispensible roadmap for today’s political and pop culture landscape. “For anyone who seeks to understand why Lady Gaga’s music has become a global phenomena or how to avoid ‘Etch-a-Sketch’ moments, this book is for you,” said Romm.

商品描述(中文翻譯)

約瑟夫·羅姆(Joseph Romm),《滾石雜誌》(Rolling Stone)評選的「100位變革者」之一,專注於幫助我們提升語言智慧(Language Intelligence),並更好地理解說服的藝術。

羅姆展示了你不必成為專家就能大幅提升溝通能力。他匯集了歷史上最偉大溝通者的秘密,展示如何將這些工具應用於你的寫作、演講、部落格,甚至是推文。這本書還探討了歐巴馬總統(President Obama)和羅姆尼州長(Governor Romney)的語言智慧。

在2012年,當美國人準備在即將到來的選舉中做出重要選擇時,這一切都顯得尤為重要。《語言智慧》不僅會幫助你成為一位更具記憶點和說服力的溝通者,還會幫助你理解候選人在競選中使用和濫用的行業技巧。

透過幾個易於消化且令人難忘的概念,《語言智慧》還為讀者提供了當今政治和流行文化景觀的不可或缺的路線圖。羅姆表示:「對於任何想要理解為什麼Lady Gaga的音樂成為全球現象,或如何避免‘Etch-a-Sketch’時刻的人來說,這本書就是為你而寫的。」