Marketing for a Better World: A Holistic Approach to International Marketing (Paperback)

Stephen A. Engelking

  • 出版商: CreateSpace Independ
  • 出版日期: 2012-10-07
  • 售價: $740
  • 貴賓價: 9.5$703
  • 語言: 英文
  • 頁數: 212
  • 裝訂: Paperback
  • ISBN: 1480049298
  • ISBN-13: 9781480049291
  • 相關分類: 行銷/網路行銷 Marketing
  • 下單後立即進貨 (約1週~2週)



What is new in this book, is the attempt to connect marketing theory to the concept of holistic strategy which I discuss in my series on strategic management, 'The Beans and the Dreams'. I would like to encourage the reader to go beyond what is to be found here and instead to set out on a road of discovery for better marketing for better organizations and a better society. My wish is that the use of a holistic strategy will find its way into the business of marketing. This is urgently needed at a time when marketing has often lost its clear customer and societal focus and function.