Bursting the Big Data Bubble: The Case for Intuition-Based Decision Making (Hardcover)

As we get caught up in the quagmire of Big Data and analytics, it remains critically important to be able to reflect and apply insights, experience, and intuition to your decision-making process. In fact, a recent research study at Tel Aviv University found that executives who relied on their intuition were 90 percent accurate in their decisions.

Bursting the Big Data Bubble: The Case for Intuition-Based Decision Making focuses on this intuition-based decision making. The book does not discount data-based decision making, especially for decisions that are important and complex. Instead, it emphasizes the importance of applying intuition, gut feel, spirituality, experiential learning, and insight as key factors in the executive decision-making process.

Explaining how intuition is a product of past experience, learning, and ambient factors, the text outlines methods that will help to enhance your data-driven decision-making process with intuition-based decision making. The first part of the book, the "Research Track", presents contributions from leading researchers worldwide on the topic of intuition-based decision making as applied to management.

In the second part of the book, the "Practice Track," global executives and senior managers in industry, government, universities, and not-for-profits present vignettes that illustrate how they have used their intuition in making key decisions.

The research part of the book helps to frame the problem and address leading research in intuition-based decision making. The second part then explains how to apply these intuition-based concepts and issues in your own decision-making process.

在我們陷入大數據和分析的泥沼時，能夠反思並應用洞察力、經驗和直覺於決策過程仍然至關重要。事實上，以色列特拉維夫大學最近的一項研究發現，依賴直覺的高管在決策中的準確率達到90%。

《打破大數據泡沫：基於直覺的決策》專注於基於直覺的決策。該書並不否定基於數據的決策，尤其是對於重要且複雜的決策。相反，它強調在高管決策過程中應用直覺、直覺感覺、靈性、經驗學習和洞察力的重要性。

該書解釋了直覺是過去經驗、學習和環境因素的產物，並概述了幫助您在數據驅動的決策過程中應用基於直覺的決策的方法。書的第一部分“研究軌道”介紹了全球領先研究人員在基於直覺的決策在管理中的應用方面的貢獻。

在書的第二部分“實踐軌道”中，全球行業、政府、大學和非營利組織的高級執行官和高級經理提供了實例，說明他們在關鍵決策中如何運用直覺。

書的研究部分有助於界定問題並探討基於直覺的決策的領先研究。第二部分則解釋了如何將這些基於直覺的概念和問題應用於您自己的決策過程中。