Advanced Issues in Partial Least Squares Structural Equation Modeling

Joe Hair, Marko Sarstedt, Christian M. Ringle, Siegfried P. Gudergan

  • 出版商: SAGE Publications, Inc
  • 出版日期: 2017-05-10
  • 售價: $1,635
  • 貴賓價: 9.5$1,553
  • 語言: 英文
  • 頁數: 272
  • 裝訂: Paperback
  • ISBN: 1483377393
  • ISBN-13: 9781483377391

下單後立即進貨 (1週~2週)

商品描述

Written as an extension of A Primer on Partial Least Squares Structural Equation Modeling (PLS-SEM) Second Edition, this easy-to-understand, practical guide covers advanced content on PLS-SEM to help students and researchers apply techniques to research problems and accurately interpret results. Authors Joseph F. Hair, Jr., Marko Sarstedt, Christian Ringle, and Siegfried P. Gudergan provide a brief overview of basic concepts before moving to the more advanced material. Offering extensive examples on SmartPLS 3 software and accompanied by free downloadable data sets, the book emphasizes that any advanced PLS-SEM approach should be carefully applied to ensure that it fits the appropriate research context and the data characteristics that underpin the research.