Startup Cities: Why Only a Few Cities Dominate the Global Startup Scene and What the Rest Should Do About It
Peter S. Cohan
- 出版商: Apress
- 出版日期: 2018-02-08
- 定價: $1,480
- 售價: 9.5 折 $1,406
- 語言: 英文
- 頁數: 271
- 裝訂: Paperback
- ISBN: 1484233921
- ISBN-13: 9781484233924
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相關分類:
企業資源規劃 Erp、管理與領導 Management-leadership
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商品描述
Startup Cities explains the factors that determine local startup success based on a detailed comparison of regional startup cities―pairing the most successful and less successful cities within regions along with insights and implications from case studies of each of the model’s elements. The book compares local city pairs, highlighting factors that distinguish successful from less successful cities and presents implications for stakeholders that arise from these principles.
Peter Cohan is a lecturer of Strategy at Babson College and one of the world’s leading authorities on regional startup ecosystems. Starting in 2012, he created and led Startup Strategy courses that explore four regional startup ecosystems―Hong Kong/Singapore, Israel, Paris, and Spain/Portugal. These courses are based on an original framework for evaluating why a few cities host most startup creation and the rest fail to do so. In running these courses, Peter has built a network of local policymakers, investors, entrepreneurs, and professors from which he draws practical insights for what distinguishes successful Startup Commons from their peers. The book provides vital benefits to these stakeholders.
What You’ll Learn
- Local policymakers will know how to build a local team to set objectives for their local Startup Commons and develop a comprehensive strategy to realize those goals
- Entrepreneurs will know how to choose where to locate their startups based on factors such as the supply and quality of talent―from chief marketing and technology officers to coders and sales people; quality of life, access to capital, customers, and mentors; and costs such as salary and real estate expense
- University administrators and faculty will know how to take research out of their labs and house it in companies that can commercialize that research, create academic programs that will encourage more entrepreneurship among their students, and connect with local policymakers and capital providers to spur local startup activity
- Capital providers will know how to scout out emerging startup cities where they can get access to the best investment opportunities at more favorable valuations and have greater influence on how the local startup scene evolves
商品描述(中文翻譯)
本書提供了一個全面的模型,用於解釋城市在培育初創企業方面的成功和失敗,並詳細介紹了參與該模型的各方如何幫助或阻礙初創活動,並展示了如何應用這些教訓來促進當地的初創活動。
《創業城市》根據對區域創業城市的詳細比較,解釋了決定當地創業成功的因素,並對每個模型元素的案例研究提供了深入的見解和影響。本書比較了當地城市對,突出了區分成功和不成功城市的因素,並提出了這些原則所帶來的利益對利益相關者的影響。
彼得·科漢是巴布森學院戰略講師,也是世界領先的區域創業生態系統權威之一。從2012年開始,他創建並領導了探索四個區域創業生態系統的創業策略課程,包括香港/新加坡、以色列、巴黎和西班牙/葡萄牙。這些課程基於一個評估為什麼只有少數城市承載了大部分創業創造力而其他城市未能做到的原則框架。在開展這些課程的過程中,彼得建立了一個由當地政策制定者、投資者、企業家和教授組成的網絡,從中獲得了區分成功的創業共同體和其他同行的實用見解。本書為這些利益相關者提供了重要的好處。
你將學到什麼:
- 地方政策制定者將知道如何建立一個本地團隊,制定本地創業共同體的目標並制定一個全面的策略來實現這些目標。
- 企業家將知道如何根據人才供應和質量(從首席營銷和技術官員到編碼人員和銷售人員)、生活品質、資本、客戶和導師的可及性以及薪酬和房地產費用等因素選擇創業地點。
- 大學管理者和教師將知道如何將研究從實驗室轉移到能夠商業化該研究的公司中,創建鼓勵學生更多創業的學術課程,並與當地政策制定者和資本提供者建立聯繫,以促進當地的創業活動。
- 資本提供者將知道如何尋找新興的創業城市,以獲得最佳投資機會和更有利的估值,並對當地的創業場景發展產生更大的影響力。
本書適合的讀者:
所有關鍵的創業利益相關者,包括地方政策制定者(市長、經濟發展主管、財務主管、控制人、區域商會主席)、企業家(首席執行官、首席營銷官、首席財務官、首席人力資源官、首席技術官)、大學(校長;教務長;教授金融、管理和創業學的教授;國際教育主管)和資本提供者(風險投資合夥人和助理、天使投資者、銀行貸款主管、加速器運營經理)。