Blockchain for Hospitality and Tourism: A Guide to the Future
暫譯: 酒店與旅遊的區塊鏈:未來指南

Duziak, Dominika

  • 出版商: Apress
  • 出版日期: 2023-08-31
  • 售價: $1,710
  • 貴賓價: 9.5$1,625
  • 語言: 英文
  • 頁數: 161
  • 裝訂: Quality Paper - also called trade paper
  • ISBN: 1484296354
  • ISBN-13: 9781484296356
  • 相關分類: 區塊鏈 Blockchain
  • 海外代購書籍(需單獨結帳)

相關主題

商品描述

This book aims to explain blockchain in a simple, non-tech way and showcase examples of Blockchain-based solutions implemented in different industries and connect it to use cases in hospitality and tourism (disintermediation, payments, loyalty programs, supply chain management, identity management etc.). We will explore different emerging technologies to current travel and consumer trends (Gen Z travel, sustainability, revenge and experiential tourism etc.).

Blockchain is one of the disruptive technologies that lays foundations for Web3.0, NFTs, Metaverse and other innovations. Despite many benefits, its adoption in the hospitality industry is very slow. Lack of awareness and connection to clear return-on-investment, coupled with many misconceptions and general perception of complexity is one of the main reasons why hospitality managers are reluctant to embark on the blockchain train.
The purpose of this book is to serve as a practical guide to the world of innovations - from the basics of blockchain, to "how to start a project", with brief explanations of different technologies and capabilities. It is also going to cover NFTs and Metaverse, presenting current developments, tools, and platforms. After reading this book, hospitality & tourism professionals will be equipped with sufficient knowledge to make strategic business decisions and able to discuss these topics within their organization and well as with their vendors and suppliers in a comfortable way. As blockchain enters the next phase of its evolution, with more user-friendly interfaces and interoperability it opens a world of opportunities in the space of tourism and hospitality, from issuing NFT flight tickets to building digital twins of tourist destinations. It's a completely new world, however, which may be intimidating for more traditional industries. This book aims to make it less complex, and more friendly and to inspire the hospitality industry to take a step into the future.
What You Will Learn

- Blockchain-based innovations - cryptocurrencies and digital asset management, NFTs, Web3.0, Metaverse)
Applications of blockchain - review of selected industries
How to start a blockchain project

Who This Book is For

Hospitality leaders and professionals: hotel managers, general managers, revenue management directors, operations directors, hotel IT managers, asset managers, brand & strategy managers, marketing managers; hospitality students

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商品描述(中文翻譯)

這本書旨在以簡單且非技術性的方式解釋區塊鏈,並展示在不同產業中實施的基於區塊鏈的解決方案範例,並將其與酒店和旅遊業的使用案例(去中介化、支付、忠誠計劃、供應鏈管理、身份管理等)連結起來。我們將探討當前旅行和消費趨勢(Z世代旅行、可持續性、報復性旅遊和體驗式旅遊等)中的不同新興技術。

區塊鏈是為Web3.0、NFT、元宇宙及其他創新奠定基礎的顛覆性技術之一。儘管有許多好處,但其在酒店業的採用速度非常緩慢。缺乏認知和與明確投資回報的連結,加上許多誤解和普遍的複雜性認知,是酒店經理不願意踏上區塊鏈之路的主要原因之一。

這本書的目的是作為創新世界的實用指南——從區塊鏈的基本概念到「如何啟動一個項目」,並簡要解釋不同的技術和能力。它還將涵蓋NFT和元宇宙,介紹當前的發展、工具和平台。閱讀完這本書後,酒店和旅遊專業人士將具備足夠的知識來做出戰略商業決策,並能夠在其組織內以及與供應商和供應商進行舒適的討論。隨著區塊鏈進入其演變的下一階段,擁有更友好的介面和互操作性,它在旅遊和酒店領域開啟了無限的機會,從發行NFT機票到建立旅遊目的地的數位雙胞胎。這是一個全新的世界,然而,對於更傳統的產業來說,這可能會令人感到畏懼。這本書旨在使其變得不那麼複雜,更加友好,並激勵酒店業邁向未來。

你將學到什麼

- 基於區塊鏈的創新 - 加密貨幣和數位資產管理、NFT、Web3.0、元宇宙)
區塊鏈的應用 - 選定產業的回顧
如何啟動一個區塊鏈項目

本書適合誰

酒店業領導者和專業人士:酒店經理、總經理、收益管理總監、營運總監、酒店IT經理、資產經理、品牌與策略經理、行銷經理;酒店業學生

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作者簡介

Dominika is a Blockchain and Metaverse enthusiast, passionate about innovations. She most recently was the Vice President, Global Product Manager at Citibank Europe for 8 years and she brings 15 years of experience in product management. Throughout her career in banking, she always believed real innovation happens at the crossroads of the industries. Dominika is a host of the HospitalityVerse - a podcast for hospitality professionals that covers all things hospitality-tech related and creates content on LinkedIn focusing on the latest trends and innovations.

作者簡介(中文翻譯)

Dominika 是一位區塊鏈和元宇宙的愛好者,對創新充滿熱情。她最近在花旗銀行歐洲擔任全球產品經理副總裁,任職八年,並擁有十五年的產品管理經驗。在她的銀行業生涯中,她始終相信真正的創新發生在各行業的交匯處。Dominika 是 HospitalityVerse 的主持人,這是一個針對酒店業專業人士的播客,涵蓋所有與酒店科技相關的主題,並在 LinkedIn 上創作內容,專注於最新的趨勢和創新。