Blockchain for Hospitality and Tourism: A Guide to the Future

This book aims to explain blockchain in a simple, non-tech way and showcase examples of Blockchain-based solutions implemented in different industries and connect it to use cases in hospitality and tourism (disintermediation, payments, loyalty programs, supply chain management, identity management etc.). We will explore different emerging technologies to current travel and consumer trends (Gen Z travel, sustainability, revenge and experiential tourism etc.).

Blockchain is one of the disruptive technologies that lays foundations for Web3.0, NFTs, Metaverse and other innovations. Despite many benefits, its adoption in the hospitality industry is very slow. Lack of awareness and connection to clear return-on-investment, coupled with many misconceptions and general perception of complexity is one of the main reasons why hospitality managers are reluctant to embark on the blockchain train.
The purpose of this book is to serve as a practical guide to the world of innovations - from the basics of blockchain, to "how to start a project", with brief explanations of different technologies and capabilities. It is also going to cover NFTs and Metaverse, presenting current developments, tools, and platforms. After reading this book, hospitality & tourism professionals will be equipped with sufficient knowledge to make strategic business decisions and able to discuss these topics within their organization and well as with their vendors and suppliers in a comfortable way. As blockchain enters the next phase of its evolution, with more user-friendly interfaces and interoperability it opens a world of opportunities in the space of tourism and hospitality, from issuing NFT flight tickets to building digital twins of tourist destinations. It's a completely new world, however, which may be intimidating for more traditional industries. This book aims to make it less complex, and more friendly and to inspire the hospitality industry to take a step into the future.
What You Will Learn

- Blockchain-based innovations - cryptocurrencies and digital asset management, NFTs, Web3.0, Metaverse)
Applications of blockchain - review of selected industries
How to start a blockchain project

Who This Book is For

Hospitality leaders and professionals: hotel managers, general managers, revenue management directors, operations directors, hotel IT managers, asset managers, brand & strategy managers, marketing managers; hospitality students

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本書旨在以簡單易懂的方式解釋區塊鏈，並展示不同行業中實施的基於區塊鏈的解決方案的示例，並將其與酒店和旅遊業的使用案例（去中介化、支付、忠誠計劃、供應鏈管理、身份管理等）相連接。我們將探索不同的新興技術，以應對當前的旅遊和消費趨勢（Z世代旅遊、可持續性、報復性和體驗性旅遊等）。

區塊鏈是破壞性技術之一，為Web3.0、NFT、Metaverse和其他創新奠定了基礎。儘管有許多好處，但區塊鏈在酒店業的應用非常緩慢。缺乏認識和與投資回報明確相關的聯繫，再加上許多誤解和對複雜性的普遍看法，是酒店經理不願搭上區塊鏈列車的主要原因之一。

本書的目的是作為創新世界的實用指南，從區塊鏈的基礎知識到“如何開始項目”，並簡要解釋不同技術和能力。它還將涵蓋NFT和Metaverse，介紹當前的發展、工具和平台。閱讀本書後，酒店和旅遊業專業人士將具備足夠的知識，能夠做出戰略性的業務決策，並能夠在組織內以及與供應商和供應商舒適地討論這些話題。隨著區塊鏈進入下一個發展階段，具有更加用戶友好的界面和互操作性，它在旅遊和酒店領域開啟了無限的機遇，從發行NFT機票到建立旅遊目的地的數字孿生體。這是一個全新的世界，對於更傳統的行業可能會感到威脅。本書旨在使其變得更加簡單、友好，並激勵酒店業迈向未來。

你將學到什麼：
- 基於區塊鏈的創新-加密貨幣和數字資產管理、NFT、Web3.0、Metaverse
- 區塊鏈應用-選定行業的評估
- 如何開始一個區塊鏈項目

本書適合對象：
酒店業的領導者和專業人士：酒店經理、總經理、收入管理總監、運營總監、酒店IT經理、資產經理、品牌和戰略經理、市場經理；酒店業學生

Dominika is a Blockchain and Metaverse enthusiast, passionate about innovations. She most recently was the Vice President, Global Product Manager at Citibank Europe for 8 years and she brings 15 years of experience in product management. Throughout her career in banking, she always believed real innovation happens at the crossroads of the industries. Dominika is a host of the HospitalityVerse - a podcast for hospitality professionals that covers all things hospitality-tech related and creates content on LinkedIn focusing on the latest trends and innovations.

Dominika是一位區塊鏈和元宇宙的熱衷者，對創新充滿熱情。她最近在花旗銀行歐洲擔任全球產品經理副總裁，擁有8年的經驗，並在產品管理方面擁有15年的經驗。在她的銀行職業生涯中，她一直相信真正的創新發生在不同行業的交叉點上。Dominika是HospitalityVerse的主持人，這是一個針對酒店業專業人士的播客，涵蓋了與酒店技術相關的所有事項，並在LinkedIn上創建關注最新趨勢和創新的內容。