Powering Content: Building a Nonstop Content Marketing Machine
暫譯: 內容驅動:打造不間斷的內容行銷機器
Laura Busche
- 出版商: O'Reilly
- 出版日期: 2017-07-25
- 定價: $1,155
- 售價: 8.0 折 $924
- 語言: 英文
- 頁數: 308
- 裝訂: Paperback
- ISBN: 1491963743
- ISBN-13: 9781491963746
-
相關分類:
行銷/網路行銷 Marketing、行銷/網路行銷 Marketing
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商品描述
Digital content marketing affects the way consumers behave: better content marketing not only means better sales, but also a connection to the customer that’s different and more personal than ever before. Don’t just make great product, reach your customers, and sell it.
Powering Content is a playbook for both independent and corporate content hackers that walks you through the entire content production process—from discovery to distribution to reporting. You’ll learn the hacks that enable content powerhouses to thrive.
商品描述(中文翻譯)
數位內容行銷影響消費者的行為:更好的內容行銷不僅意味著更好的銷售,還意味著與客戶之間的聯繫比以往任何時候都更加不同和個人化。不要只是製作出優秀的產品,還要接觸你的客戶並銷售它。
《Powering Content》是一本針對獨立和企業內容駭客的操作手冊,帶你了解整個內容生產過程——從發現到分發再到報告。你將學到使內容強者蓬勃發展的技巧。
