Colorwise: A Data Storyteller's Guide to the Intentional Use of Color

Strachnyi, Kate


Data has become the most powerful tool in business today, and telling its story effectively is critical to decision making. Yet color is the most neglected tool in data visualization. With this book, author and DATAcated founder Kate Strachnyi provides the ultimate guide to the correct use of color for representing data in graphs, charts, tables, and infographics.

Ideal for data and business analysts, data scientists, and others who design infographics and data visualizations, this practical resource explores color tips and tricks, including the theories behind them and why they work the way they do. ColorWise covers the psychology, history, and culture of a number of different colors. This book is also a useful teaching tool for learning about proper use of color for data storytelling techniques and dashboarding.

You'll explore:

  • The role that color theory plays in data visualization and storytelling
  • Various color techniques you can use to improve your data visualizations
  • How different colors affect your audience's understanding of data visualizations
  • How to use color intentionally to help guide your audience
  • Tips for using colors that can be interpreted by individuals with color vision deficiency
  • How to apply the book's guidelines for use in your own projects


數據已成為當今商業中最強大的工具,有效地講述數據的故事對於決策至關重要。然而,在數據可視化中,顏色是最被忽視的工具。在這本書中,作者和DATAcated創始人Kate Strachnyi提供了一個關於在圖表、圖表、表格和信息圖中正確使用顏色來表示數據的最終指南。


- 顏色理論在數據可視化和故事講述中的作用
- 各種可以用來改進數據可視化的顏色技巧
- 不同顏色如何影響觀眾對數據可視化的理解
- 如何有意識地使用顏色來引導觀眾
- 使用可以被色覺缺陷個體解讀的顏色的技巧
- 如何應用本書的指南在你自己的項目中使用顏色