Omnichannel Retailing for the Fashion Business
暫譯: 時尚業的全通路零售

Jai, Tunmin Catherine, Vick, Jihyun

Omnichannel Retailing for the Fashion Business
  • 出版商: Fairchild Pubns
  • 出版日期: 2025-01-09
  • 售價: $4,250
  • 貴賓價: 9.5 折 $4,038
  • 語言: 英文
  • 頁數: 264
  • 裝訂: Quality Paper - also called trade paper
  • ISBN: 1501377094
  • ISBN-13: 9781501377099

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商品描述

Retailing is an ever-changing facet in the fashion industry. Where brick-and-mortar used to reign supreme, digital is the current go-to for most consumers. Omni-channel retailing makes this process more seamless and has become the industry standard. This book covers both the strategic and practical sides of omni-channel retailing, with a focus on utilization of US-based e-commerce platforms. This textbook consists of three parts: 1) Build- how to build an omni-channel retail business; 2) Market- how to market via different digital marketing channels; and 3) Operate- the operational side of omni-channel retailing. By using industry examples, market reports, and company profiles, you will learn the business concepts and technologies that have evolved modern retailing in the era of the internet.

Key Features Include:
-A fashion or branding case study in every chapter
-Listing for retailing career opportunities for entry-level job titles and their responsibilities so students can learn where they may fit in the fashion industry

STUDIO Features Include:
-Study smarter with self-assessment quizzes featuring scored results and personalized study tips
-Review concepts with flashcards of essential vocabulary

Instructor Resources
-Instructor's Guide to help integrate the text into your classroom with sample syllabi and additional class activities
-A test bank for every chapter
-PowerPoint Slides for every chapter

商品描述(中文翻譯)

零售業是時尚產業中不斷變化的一個面向。過去，實體店鋪曾經主導市場，但現在數位化已成為大多數消費者的首選。全通路零售使這一過程更加無縫，並已成為行業標準。本書涵蓋全通路零售的戰略和實務兩個方面，重點在於美國電子商務平台的利用。本教科書分為三個部分：1) 建立 - 如何建立一個全通路零售業務；2) 市場 - 如何通過不同的數位行銷渠道進行行銷；3) 操作 - 全通路零售的運營方面。通過使用行業範例、市場報告和公司簡介，您將學習到在互聯網時代演變出現代零售的商業概念和技術。

主要特色包括：
- 每章都有一個時尚或品牌案例研究
- 列出入門級職位的零售職業機會及其職責，讓學生了解他們在時尚產業中的適合位置

STUDIO 特色包括：
- 通過自我評估測驗進行更聰明的學習，提供得分結果和個性化學習建議
- 使用關鍵詞彙的抽認卡來複習概念

教師資源：
- 教師指南，幫助將本書整合到課堂中，提供範本大綱和額外的課堂活動
- 每章的測驗題庫
- 每章的 PowerPoint 幻燈片

作者簡介

Tunmin Catherine Jai is Associate Professor of Retail Management and Interim Associate Dean of Honors College at Texas Tech University.

Jihyun Vick, Ph.D. is a professor and graduate studies coordinator in the Jerry Silverman and Shannon Rogers School of Fashion Design and Merchandising at Kent State University. She is an internationally awarded and recognized researcher and a seasoned educator in the field of fashion marketing and consumer behavior. Over twenty years of her career in US higher education, she has taught over twelve different subject areas, including omnichannel retailing, entrepreneurial leadership, fashion marketing research, fashion theories, and product development, among others.

作者簡介(中文翻譯)

Tunmin Catherine Jai 是德州科技大學零售管理的副教授及榮譽學院的臨時副院長。Jihyun Vick 博士是肯特州立大學傑瑞·西爾弗曼與香農·羅傑斯時尚設計與商品學院的教授及研究生學業協調員。她是一位國際獲獎且受到認可的研究者，也是時尚行銷與消費者行為領域的資深教育工作者。在美國高等教育的二十多年職業生涯中，她教授過超過十二個不同的科目，包括全通路零售、創業領導、時尚行銷研究、時尚理論及產品開發等。

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