The Upstart Startup: How Cerent Transformed Cisco

The Upstart Startup: How Cerent Transformed Cisco, recounts the story of a startup company that achieved major success in the telecom marketplace and has since spawned many other innovative companies in both Silicon Valley and Telecom Valley. Written by a marketing insider from the earth-shattering $6.9 billion acquisition of Cerent Corp. by Cisco Systems, the reader will appreciate the telecom history that witnessed industry’s brightest talent bring the convergence of newly available technologies, integrated into one of the decade’s hottest optical networking products – the Cerent 454 – to the marketplace.