Seven Layers of Social Media Analytics: Mining Business Insights from Social Media Text, Actions, Networks, Hyperlinks, Apps, Search Engine, and Location Data

The book offers concepts, tools, tutorials, and case studies that business managers need to extract and analyze the seven layers of social media data, including text, actions, networks, apps, hyperlinks, search engines, and location layers. Social media analytics is about converting unstructured social media data into meaningful business insights. By the end of this book, you will have mastered the concepts, techniques, and tools used to extract business insights from social media that help increase brand loyalty, generate leads, drive traffic, and ultimately make good business decisions. The book is non-technical in nature best suited for business managers, owners, consultants, students, and professors, etc.

Here is how the book is structured:

Chapter 1: The Seven Layers of Social Media Analytics

Chapter 2: Understanding Social Media

Chapter 3: Social Media Text Analytics

Chapter 4: Social Media Network Analytics

Chapter 5: Social Media Actions Analytics

Chapter 6: Social Media Apps Analytics

Chapter 7: Social Media Hyperlinks Analytics

Chapter 8: Social Media Location Analytics

Chapter 9: Social Media Search Engine Analytics

Chapter 10: Aligning Social Media Analytics with Business Goals

The book also comes with a companion site (http://7layersanalytics.com/) which offers Updated Tutorials, Power-Point Slide, Case Studies, Sample Data, and Syllabus.

這本書提供了業務經理所需的概念、工具、教程和案例研究，以提取和分析社交媒體數據的七個層次，包括文本、行動、網絡、應用程序、超鏈接、搜索引擎和位置層。社交媒體分析是將非結構化的社交媒體數據轉化為有意義的業務洞察的過程。通過閱讀本書，您將掌握從社交媒體中提取業務洞察的概念、技術和工具，這些洞察有助於提高品牌忠誠度、產生潛在客戶、增加流量，並最終做出良好的業務決策。本書的內容非技術性，最適合業務經理、企業主、顧問、學生和教授等讀者。

以下是本書的結構：
第一章：社交媒體分析的七個層次
第二章：理解社交媒體
第三章：社交媒體文本分析
第四章：社交媒體網絡分析
第五章：社交媒體行動分析
第六章：社交媒體應用程序分析
第七章：社交媒體超鏈接分析
第八章：社交媒體位置分析
第九章：社交媒體搜索引擎分析
第十章：將社交媒體分析與業務目標相結合

本書還附帶一個配套網站（http://7layersanalytics.com/），提供更新的教程、PowerPoint幻燈片、案例研究、樣本數據和課程大綱。