Management Decision-Making, Big Data and Analytics
Gressel, Simone, Pauleen, David, Taskin, Nazim
- 出版商: Sage Publications Ltd
- 出版日期: 2020-10-31
- 售價: $2,730
- 貴賓價: 9.5 折 $2,594
- 語言: 英文
- 頁數: 336
- 裝訂: Quality Paper - also called trade paper
- ISBN: 1526492008
- ISBN-13: 9781526492005
-
相關分類:
商業管理類
海外代購書籍(需單獨結帳)
相關主題
商品描述
Accessible and concise, this exciting new textbook examines data analytics from a managerial and organizational perspective and looks at how they can help managers become more effective decision-makers.
The book successfully combines theory with practical application, featuring case studies, examples and a 'critical incidents' feature that make these topics engaging and relevant for students of business and management.
The book features chapters on cutting-edge topics, including:
- Big data
- Analytics
- Managing emerging technologies and decision-making
- Managing the ethics, security, privacy and legal aspects of data-driven decision-making
The book is accompanied by an Instructor's Manual, PowerPoint slides and access to journal articles.
Suitable for management students studying business analytics and decision-making at undergraduate, postgraduate and MBA levels.
The book successfully combines theory with practical application, featuring case studies, examples and a 'critical incidents' feature that make these topics engaging and relevant for students of business and management.
The book features chapters on cutting-edge topics, including:
- Big data
- Analytics
- Managing emerging technologies and decision-making
- Managing the ethics, security, privacy and legal aspects of data-driven decision-making
The book is accompanied by an Instructor's Manual, PowerPoint slides and access to journal articles.
Suitable for management students studying business analytics and decision-making at undergraduate, postgraduate and MBA levels.
