Qualitative Research in Business and Management
暫譯: 商業與管理中的質性研究

Myers, Michael D.

Qualitative Research in Business and Management
  • 出版商: Sage Publications Ltd
  • 出版日期: 2025-04-12
  • 售價: $6,390
  • 貴賓價: 9.5 折 $6,071
  • 語言: 英文
  • 頁數: 344
  • 裝訂: Hardcover - also called cloth, retail trade, or trade
  • ISBN: 1529667275
  • ISBN-13: 9781529667271

    • 海外代購書籍(需單獨結帳)

買這商品的人也買了...

相關主題

商品描述

This accessible, comprehensive yet remarkably concise textbook is designed to help students and researchers in business and management with their research project. It covers key qualitative research methods, data collection techniques and explores how to analyse qualitative data, before providing invaluable advice on how to write up your research and get published.

Now in its fourth edition, Qualitative Research in Business and Management has been updated to reflect the growing popularity of online research and secondary data collection, with new content on AI, the digitalization of qualitative research and virtual fieldwork.

Michael D. Myers is Professor of Information Systems in the Department of Information Systems and Operations Management at the University of Auckland Business School, Auckland, New Zealand.

商品描述(中文翻譯)

這本易於理解、內容全面但卻相當簡潔的教科書旨在幫助商業和管理領域的學生及研究者進行研究專案。它涵蓋了關鍵的質性研究方法、資料收集技術，並探討如何分析質性資料，然後提供寶貴的建議，幫助你撰寫研究報告並發表成果。

現在已經是第四版的《商業與管理中的質性研究》已更新，以反映線上研究和次級資料收集日益增長的受歡迎程度，並新增有關人工智慧、質性研究的數位化及虛擬實地研究的內容。

Michael D. Myers 是紐西蘭奧克蘭大學商學院資訊系統與運營管理系的資訊系統教授。

作者簡介

Michael D. Myers is Professor of Information Systems and Head of the Department of Information Systems and Operations Management at the University of Auckland Business School. His papers have appeared in a wide range of journals, conferences and books. He won the Best Paper award (with Heinz Klein) for the most outstanding paper published in MIS Quarterly in 1999. This particular paper (Klein and Myers, 1999) has been cited over 2000 times. He also won the Best Paper Award (with Lynda Harvey) for the best paper published in Information Technology & People in 1997. Professor Myers currently serves as Senior Editor of Information & Organization, as Senior Editor of Pacific Asia Journal of the AIS, and as Editor of the AISWorld Section on Qualitative Research. He previously served as Senior Editor of MIS Quarterly from 2001-2005, as Senior Editor of Information Systems Research from 2008-2010, and as Associate Editor of Information Systems Journal from 1995-2000. He also served as President of the Association for Information Systems (AIS) in 2006-2007 and as Chair of the International Federation of Information Processing (IFIP) Working Group 8.2 from 2006-2008. He is a Fellow of the Association for Information Systems. The AISWorld Section on Qualitative Research that Michael edits has won many awards. See AISWorld Section on Qualitative Research.

作者簡介(中文翻譯)

邁克爾·D·邁爾斯（Michael D. Myers）是奧克蘭大學商學院資訊系統教授及資訊系統與運營管理系主任。他的論文發表於多種期刊、會議和書籍中。他於1999年與海因茲·克萊因（Heinz Klein）共同獲得最佳論文獎，該獎項頒發給在《MIS Quarterly》上發表的最傑出論文。這篇特定的論文（Klein and Myers, 1999）已被引用超過2000次。他於1997年與琳達·哈維（Lynda Harvey）共同獲得《Information Technology & People》上發表的最佳論文獎。邁爾斯教授目前擔任《Information & Organization》的高級編輯、《Pacific Asia Journal of the AIS》的高級編輯，以及AISWorld質性研究專區的編輯。他曾於2001年至2005年擔任《MIS Quarterly》的高級編輯，2008年至2010年擔任《Information Systems Research》的高級編輯，並於1995年至2000年擔任《Information Systems Journal》的副編輯。他還於2006年至2007年擔任資訊系統協會（AIS）會長，並於2006年至2008年擔任國際資訊處理聯合會（IFIP）工作組8.2的主席。他是資訊系統協會的院士。邁克爾編輯的AISWorld質性研究專區獲得了多項獎項。請參見AISWorld質性研究專區。

類似商品