Going Mobile: Building the Real-Time Enterprise with Mobile Applications that Work
暫譯: 行動化：打造具備即時反應的企業，使用有效的行動應用程式

Is mobile technology right for your business? How can you accurately weigh the benefits against the costs and implementation challenges?

The mobile question applies to every kind of industry and every type of business, from the small real estate office to the global communications company, from a local plumbing contractor to a regional hospital. Sales managers must decide whether wireless access to email and customer information will make their sales force more competitive or more scattered. Retail chains must weigh the benefits of letting clerks query the inventory database from the sales floor against the expense of providing them with handheld devices.

This book gives an objective analysis of the opportunities for working smarter-while saving time and money-by using mobile and wireless applications. It provides the information managers need in order to ask hard questions of mobile technology vendors. The authors offer an objective view of the potential and pitfalls, and point out situations where mobile technology may not be the right solution for some businesses.

For those where it does fit, the book guides readers in forming a strategic vision and tactical plan for incorporating real-time/anytime communications into the business. Detailed case studies demonstrate how a particular company or agency has saved time, money, or manpower by going mobile.