Partnering with Microsoft: How to Make Money in Trusted Partnership with the Global Software Powerhouse
暫譯: 與微軟合作：如何在全球軟體巨頭的信任夥伴關係中賺取利潤
Ted Dinsmore, Edward O'Connor
商品描述
Description:
Microsoft is the largest software company in the world, dominating the information technology industry. Software, services and reseller firms have a choice: they can either compete with Microsoft or partner with it. More than any other company in the computer industry, Microsoft has proved the value of partnering and the efficiencies of the channel model. In fact, many attribute Microsoft's monumental success to its early recognition that it would need a strong channel of service providers, resellers, developers and manufacturing partners in order to seed the PC industry.
This book is the first practical resource for business leaders showing how to build a successful partnership with Microsoft. Separate chapters focus on the unique requirements for resellers, systems integrators, and independent software vendors.
The book shows readers how to increase and leverage their firms' connections to Microsoft--at various levels and with different groups in the organization, playing to the company's culture and strategy--in order to expand the terrain of shared interests between their firm and Microsoft. Doing so will help make more money in a trusted partnership through effective co-marketing, efficient channel relationships, assured referrals and joint success in selling complementary products or services in the United States and around the world. This book demystifies Microsoft's culture, global organization and strategic trajectory, and orients readers to the tactics required to increase and work their firms' connections to--and trusted partnership with--Microsoft to achieve optimal success.
The authors draw on many years of experience to help readers understand the Microsoft culture and be attuned to its strategy in order to succeed in partnering--and how to help Microsoft perceive their firms as high-value partners. They also guide readers to focus on the many business-growth opportunities that unfold when they become successful partners with Microsoft. Successful partnerships will extend a firm's business and technical development opportunities into new accounts and new markets with the globally powerful backing of Microsoft.
商品描述(中文翻譯)
描述：
微軟是全球最大的軟體公司，主導著資訊科技產業。軟體、服務和經銷商公司有兩種選擇：要麼與微軟競爭，要麼與其合作。在電腦產業中，微軟比任何其他公司都更證明了合作的價值以及通路模式的效率。事實上，許多人將微軟的巨大成功歸因於其早期認識到需要一個強大的服務提供者、經銷商、開發者和製造合作夥伴的通路，以促進個人電腦產業的發展。
本書是第一本為商業領袖提供的實用資源，展示如何與微軟建立成功的夥伴關係。各章節專注於經銷商、系統整合商和獨立軟體供應商的獨特需求。
本書向讀者展示如何在不同層級和組織內的不同群體中增加並利用其公司與微軟的聯繫，並根據公司的文化和策略進行調整，以擴大其公司與微軟之間的共同利益範疇。這樣做將有助於通過有效的共同行銷、高效的通路關係、可靠的推薦以及在美國及全球銷售互補產品或服務的共同成功來獲得更多的利潤。本書揭示了微軟的文化、全球組織和戰略軌跡，並引導讀者了解增加和運用其公司與微軟的聯繫及信任夥伴關係所需的策略，以實現最佳成功。
作者利用多年經驗幫助讀者理解微軟文化，並調整其策略以成功合作，並幫助微軟將其公司視為高價值夥伴。他們還指導讀者專注於當他們成為微軟的成功夥伴時所展現的許多商業增長機會。成功的夥伴關係將使公司的商業和技術發展機會延伸到新客戶和新市場，並獲得微軟的全球強大支持。
