The Power of IP Video: Unleashing Productivity with Visual Networking

The Power of IP Video

Unleashing Productivity with Visual Networking

Jennifer C. Baker

Felicia Brych Dalke

Michael Mitchell

Nader Nanjiani

The definitive guide to deriving business value from IP video solutions

Using today’s rich new IP-based technologies for video, voice, and web collaboration, businesses can streamline and accelerate processes, increase productivity, and improve both top and bottom lines. In The Power of IP Video, a team of Cisco® experts shows you exactly how to make the most of these powerful new IP video solutions. Writing for both business and technical decision makers, the authors present new best practices for optimizing virtually any program or process and for improving collaboration between virtually every employee, customer, supplier, and stakeholder.

Drawing on their pioneering experience working with IP video internally and supporting the top Cisco customers, the authors show you how to make the business case for IP video and offer practical guidance for successful implementation. To demonstrate IP video at work, they also present an extensive set of case studies from large, medium-size, and small companies in many leading industries. Along the way, they demonstrate the real-world application and value of several key Cisco solutions, including Cisco Unified MeetingPlace®, Cisco Unified Video Advantage, Cisco Unified Communications Manager, Cisco TelePresence™, Cisco Digital Media Management, video surveillance, and WebEx®.

• Use IP video to meet the needs of knowledge workers while reducing travel and other costs
• Extend IP video from the office to anywhere work takes you
• Identify opportunities to leverage IP video in finance, marketing, sales, manufacturing, and R&D
• Apply IP video in financial services, healthcare, e-learning, high tech, sports and entertainment, and other industries
• Use IP video to “scale” the impact of your senior executives
• Use rich media to systematically eliminate barriers to global collaboration while saving money
• Estimate the business value of visual networking applications

Jennifer Baker, senior manager in the Worldwide Technology Practice group at Cisco, leads marketing efforts around TelePresence, Digital Media Management, and related solutions.

Felicia Brych Dalke is marketing operations manager for Collaboration Business Services.

Mike Mitchell is currently director of the Collaboration Business Solutions team at Cisco, responsible for connecting business processes with visual networking tools.

Nader Nanjiani is marketing manager for Unified IP Communications at Cisco, and co-author of The Business Case for E-learning (Cisco Press).

This volume is in the Network Business Series offered by Cisco Press®. Books in this series provide IT executives, decision makers, and networking professionals with pertinent information about today’s most important technologies and business strategies.

Category: Networking: IP Communications

Covers: IP Video

《IP視訊的力量》

釋放視覺網絡的生產力

珍妮弗·C·貝克
費莉西亞·布里奇·達爾克
邁克爾·米切爾
納德爾·南加尼

從IP視訊中獲取業務價值的權威指南

利用當今豐富的基於IP的視訊、語音和網絡協作技術，企業可以簡化和加速流程，提高生產力，改善業績。在《IP視訊的力量》中，一個由思科專家組成的團隊將向您展示如何充分利用這些強大的新IP視訊解決方案。作者針對商業和技術決策者，提出了優化幾乎任何程序或流程以及改善幾乎每位員工、客戶、供應商和利益相關者之間協作的新最佳實踐。

作者們依據他們在IP視訊內部工作和支援頂級思科客戶的先驅經驗，向您展示如何為IP視訊提出商業案例，並提供成功實施的實用指南。為了展示IP視訊的實際應用和價值，他們還提供了來自許多領先行業的大型、中型和小型公司的大量案例研究。在此過程中，他們展示了幾個關鍵思科解決方案的現實應用和價值，包括思科統一會議室、思科統一視訊優勢、思科統一通信管理器、思科TelePresence™、思科數字媒體管理、視訊監控和WebEx®。

使用IP視訊滿足知識工作者的需求，同時減少旅行和其他成本
將IP視訊從辦公室延伸到任何工作場所
識別在金融、市場營銷、銷售、製造和研發等領域利用IP視訊的機會
在金融服務、醫療保健、電子學習、高科技、體育娛樂和其他行業應用IP視訊
利用IP視訊“擴大”高級主管的影響力
使用豐富媒體系統性地消除全球協作的障礙，同時節省金錢
估算視覺網絡應用的業務價值

珍妮弗·貝克是思科全球技術實踐團隊的高級經理，負責TelePresence、數字媒體管理和相關解決方案的市場推廣。

費莉西亞·布里奇·達爾克是協作業務服務的市場運營經理。

邁克爾·米切爾目前是思科協作業務解決方案團隊的主管，負責將業務流程與視覺網絡工具相連接。

納德爾·南加尼是思科統一IP通信的市場經理，也是《E-learning商業案例》（思科出版社）的合著者。

本書是思科出版社提供的網絡業務系列之一。該系列的書籍為IT高管、決策者和網絡專業人士提供有關當今最重要的技術和業務策略的相關信息。

類別：網絡：IP通信
涵蓋範圍：IP視訊