The Case for Virtual Business Processes : Reduce Costs, Improve Efficiencies, an
暫譯: 虛擬商業流程的案例：降低成本，提高效率

Martha Young, Michael Jude

The Case for Virtual Business Processes : Reduce Costs, Improve Efficiencies, an

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Reduce costs, improve efficiencies, and focus on your core business

  • Leverage your technology infrastructure to save money and virtualize processes.
  • Discover the principles behind BPV and the ways in which they can benefit your business.
  • Benefit from incremental cost savings, maximizing your business' ROI.
  • Learn from real-world case studies that illustrate best practices.
  • Understand the solution-provider market, maximizing the impact of your investment.

The dot-com collapse generally discredited the idea of leveraging the Internet to build viable businesses. Many market pundits have decried the concept without examining the underlying dynamics associated with these companies' failures. The truth is, prior business models were built on a flawed business case, not bad technology. In fact, the dot-com bubble created a whole new class of automation that, when applied to conventional businesses, can dramatically improve time to market, competitive response, and customer interaction. This is not virtual business; this is business process virtualization (BPV), and enterprises that don't grasp and apply the principals of BPV will rapidly be rendered obsolete by those that do, being quickly outmaneuvered and displaced in the market.

BPV is the application of networked, intelligent IT infrastructure to enhance skilled personnel, processes, and assets, which enables companies to improve efficiencies, increase competitive advantage, heighten brand awareness, reduce costs, and improve bottom line revenues. Unlike business process automation, BPV focuses on new management approaches for personnel and technology, signaling a fundamental change in the way that we think about business and its objectives.

While reading The Case for Virtual Business Processes, you will understand why BPV is critical to the long-term viability of your business, while learning how to leverage your intelligent networked infrastructure using leading-edge products and technologies from Cisco Systems.

This volume is in the Network Business Series offered by Cisco Press. Books in this series provide IT executives, decision makers, and networking professionals with pertinent information on today's most important technologies and business strategies.

Table of Contents

Foreword.

Introduction.

1. The Role of Business Process Virtualization in Your Business.

What Is Business Process Virtualization? What Is Incrementalization? What Is Technology's Impact on Business Models? Technology and BPV. Summary. References.

2. History Lessons: Why Conventional Business Models No Longer Work.

What Business Are You In? Why Firms Should Focus on Their Core Business and Not Make IT a Core Competency. Internet-Based Business Models. Why More Data Is Not the Answer. Summary. Case Study: vCustomer Corporation, Seattle, Washington (www.vcustomer.com). References.

3. Capitalizing on Enabling Technologies.

A Day in the Life of a Virtual Employee. Scott, You Were Right: The Network as a Computer. Summary. Case Study: Teletext, United Kingdom (www.teletext.com).

4. Capitalizing on Enabling Applications.

VoIP. Streaming Media. Follow-Me IP Addresses. Summary. Case Study: KnowledgeNet (www.knowledgenet.com).

5. Capitalizing on a Virtual Presence.

Telecommuting. VLANs. Webification and Portals. Summary. Case Study: ARUP Laboratories, Inc. Reference.

6. Capitalizing on Outsourcing.

Why You Don't Want to Manage 100 Percent of Your Infrastructure. Ways to Safeguard Your Business Infrastructure. How to Select an Outsourcer. Summary. Case Study: InfoWorld Media Group.

7. Internal Security Implications of Managing the BPV-Centric Company.

The Importance of Internal Security. Safeguarding the Company's. Intellectual Property. Quality of Service. Summary. Case Study: Motorola (www.motorola.com).

8. Financial Implications of BPV on Conventional Businesses.

Reduced Costs. The True Total Cost of Ownership. The ROI for a Virtualized Business. Knowledge of Customer Issues. Improved Decision Making. Competitive Advantages of a Virtualized Corporation. Summary.

Survey Instrument.

Survey Instrument Format. The BPV Survey Instrument.

Appendix B: BPV Providers

Glossary

Index.

商品描述(中文翻譯)

降低成本、提高效率，專注於核心業務

- 利用您的技術基礎設施來節省資金並虛擬化流程。
- 探索商業流程虛擬化（BPV）的原則及其如何使您的業務受益。
- 獲得逐步的成本節省，最大化您業務的投資報酬率（ROI）。
- 從真實案例研究中學習最佳實踐。
- 了解解決方案供應商市場，最大化您投資的影響。

網路泡沫的崩潰普遍使得利用互聯網建立可行業務的想法受到質疑。許多市場專家在未深入探討這些公司失敗背後的動態時，便對這一概念表示反對。事實上，早期的商業模式是建立在有缺陷的商業案例上，而非技術不佳。事實上，網路泡沫創造了一種全新的自動化類別，當應用於傳統業務時，可以顯著改善上市時間、競爭反應和客戶互動。這不是虛擬商業；這是商業流程虛擬化（BPV），不理解並應用BPV原則的企業將迅速被那些理解並應用這些原則的企業所取代，並在市場上被迅速超越和取代。

BPV是應用網絡化、智能化的IT基礎設施來增強技術人員、流程和資產，這使得公司能夠提高效率、增加競爭優勢、提升品牌知名度、降低成本並改善底線收入。與商業流程自動化不同，BPV專注於人員和技術的新管理方法，這標誌著我們對商業及其目標的思考方式的根本變化。

在閱讀《虛擬商業流程的案例》時，您將了解為什麼BPV對於您業務的長期生存至關重要，同時學習如何利用思科系統（Cisco Systems）的尖端產品和技術來發揮您的智能網絡基礎設施的潛力。

本書是思科出版社（Cisco Press）提供的網絡商業系列中的一部分。本系列的書籍為IT高管、決策者和網絡專業人士提供有關當今最重要技術和商業策略的相關資訊。

目錄

前言

介紹

1. 商業流程虛擬化在您的業務中的角色
商業流程虛擬化是什麼？增量化是什麼？技術對商業模式的影響是什麼？技術與BPV。總結。參考文獻。

2. 歷史教訓：為什麼傳統商業模式不再有效
您的業務是什麼？為什麼公司應專注於其核心業務，而不是將IT視為核心競爭力。基於互聯網的商業模式。為什麼更多數據不是解決方案。總結。案例研究：vCustomer Corporation，西雅圖，華盛頓（www.vcustomer.com）。參考文獻。

3. 利用促成技術
虛擬員工的一天。斯科特，您是對的：網絡就是計算機。總結。案例研究：Teletext，英國（www.teletext.com）。

4. 利用促成應用
VoIP。串流媒體。隨行IP地址。總結。案例研究：KnowledgeNet（www.knowledgenet.com）。

5. 利用虛擬存在
遠程辦公。VLAN。網頁化和門戶網站。總結。案例研究：ARUP Laboratories, Inc. 參考文獻。

6. 利用外包
為什麼您不想管理100%的基礎設施。保護您的業務基礎設施的方法。如何選擇外包商。總結。案例研究：InfoWorld Media Group。

7. 管理以BPV為中心的公司的內部安全影響
內部安全的重要性。保護公司的知識產權。服務質量。總結。案例研究：摩托羅拉（www.motorola.com）。

8. BPV對傳統企業的財務影響
降低成本。真正的總擁有成本。虛擬業務的投資報酬率。了解客戶問題。改善決策。虛擬公司的競爭優勢。總結。

調查工具
調查工具格式。BPV調查工具。

附錄B：BPV供應商

詞彙表

索引。

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