Apple Confidential 2.0: The Definitive History of the World's Most Colorful Company, 2/e

Apple Confidential examines the tumultuous history of America's best-known Silicon Valley start-up - from its legendary founding almost 30 years ago, through a series of disastrous executive decisions, to its return to profitability, and including Apple's recent move into the music business. Linzmayer digs into forgotten archives and interviews the key players to give readers the real story of Apple Computer, Inc. This updated and expanded edition includes tons of new photos, timelines, and charts, as well as coverage of new lawsuit battles, updates on former Apple executives, and new chapters on Steve Wozniak and Pixar.

 

Chapter 1: The Genesis of Apple
Chapter 2: Wozs Wanderings
Chapter 3: The Apple III Fiasco
Chapter 4: Code Names Uncovered
Chapter 5: Millionaire Mania
Chapter 6: The Strangest Bedfellow of All
Chapter 7: From Xerox, with Love
Chapter 8: The Making of Macintosh
Chapter 9: Macintosh Insiders
Chapter 10: The Greatest Commercial That Almost Never Aired
Chapter 11: The Mac Meets the Press
Chapter 12: Mac Models Timeline
Chapter 13: Why 1985 Wasnt like 1984
Chapter 14: Telecom Troubles
Chapter 15: The Remarkable Rise and Fabulous Fall of John Sculley
Chapter 16: Windows: What Went Wrong?
Chapter 17: The Fallen Apple
Chapter 18: What Jobs Did NeXT
Chapter 19: The Pixar Phenomenon
Chapter 20: The Star Trek Saga
Chapter 21: From Diesel to Doctor
Chapter 22: The Clone Quandary
Chapter 23: The Doctors Strong Medicine
Chapter 24: The Copland Crisis
Chapter 25: Happily Ever Apple?