The 30-Second Storyteller: The Art and Business of Directing Commercials

Imagine a job where you need to work only 10 days a year to make $100,000. A job that allows you to be a respected artist, a savvy craftsman, and a hip partygoer who hangs out with celebrities, superstars, and top models. No need to wear a tie and suit. No corporate office hours, and no supervising department heads checking your time card. At your command explosions occur, cars crash, helicopters swoop, and you are expected to spend a million dollars in a week or two. This job exists. It's called a commercial director, the creative mind behind the production of a TV spot. While being a commercial director may be one of the coolest jobs in the world, it's also one of the toughest jobs to get (and keep). The 30-Second Storyteller: The Art and Business of Directing Commercials teaches any filmmaker how to get work as a commercial director, how to navigate the pitfalls of production, and how to get clients to keep coming back to you for more. The book is not a textbook on directing -- plenty of other books cover that. Rather, The 30-Second Storyteller focuses on directorial challenges specifically related to creating a TV spot -- the techniques involved, the technologies of choice, and the obstacles that come between you and a successful career. It begins by teaching you how to get your foot in the door -- creating a spec reel, picking a specialty, getting signed with a production company, and successfully bidding for projects. It then covers the production of a commercial from preproduction through the shoot, all the way to finishing in post-production. Examples from a real-world commercial are utilized throughout to illustrate concepts. The book concludes with advice on obtaining work abroad, and making the jump from commercials to features, as TV ads are a training ground for Hollywood's next blockbuster director. Filmmakers like Ridley Scott, Michael Bay, David Fincher, Jonathan Glazer, Tarsem and Zack Snyder have all gotten their start in commercials.

Chapter 1: The Commercial Director’s World, Chapter 2: Breaking into Commercials, Chapter 3: Getting the Job, Chapter 4: The Treatment, Chapter 5: Director’s Prep, Chapter 6: Preproduction, Chapter 7, Preproduction Meeting, Chapter 8: Getting the Shot, Chapter 9: Working with the Agency-Dealing with the Client, Chapter 10: The Director’s Cut, Chapter 11: Expanded Post Production, Chapter 12: The Next Step, Chapter 13: Appendix (16)

描述

想像一下，有一份工作，你每年只需要工作10天就能賺到10萬美元。這份工作讓你成為一位受人尊敬的藝術家、精明的工匠，以及與名人、超級巨星和頂級模特兒一起參加派對的時髦人士。不需要穿領帶和西裝。沒有公司辦公時間，也沒有主管部門主管檢查你的打卡記錄。你可以指揮爆炸發生、汽車碰撞、直升機飛翔，並且預計在一兩個星期內花費一百萬美元。這份工作存在，它被稱為商業導演，是電視廣告製作背後的創意思維。儘管成為商業導演可能是世界上最酷的工作之一，但也是最難得到（和保持）的工作之一。《30秒故事說書人：導演商業廣告的藝術與業務》教導任何電影製片人如何成為商業導演，如何應對製作中的困難，以及如何讓客戶一直回頭找你。這本書不是一本關於導演的教科書-其他很多書籍已經涵蓋了這方面的內容。相反，《30秒故事說書人》專注於與創作電視廣告有關的導演挑戰-涉及的技術、選擇的技術和阻礙你和成功事業之間的障礙。它首先教導你如何進入這個行業-創建一個樣片、選擇一個專業領域、與製作公司簽約，並成功競標項目。然後，它涵蓋了從前期製作到拍攝，一直到後期製作的商業廣告製作過程。全書運用了一個真實商業廣告的例子來說明概念。書的結尾給出了在國外工作的建議，以及從商業廣告跳到電影的下一步，因為電視廣告是好萊塢下一位重要導演的訓練場所。像雷德利·斯科特、邁克爾·貝、大衛·芬奇、喬納森·格雷泽、塔爾森和扎克·斯奈德這樣的電影製片人都是從商業廣告起步的。

目錄

第1章：商業導演的世界，第2章：進入商業廣告，第3章：獲得工作，第4章：療程，第5章：導演準備，第6章：前期製作，第7章：前期製作會議，第8章：拍攝，第9章：與代理商合作-與客戶打交道，第10章：導演剪輯，第11章：擴展後期製作，第12章：下一步，第13章：附錄（16）