A History of Howard Johnson's: How a Massachusetts Soda Fountain Became an American Icon
暫譯: 霍華·約翰遜的歷史:一個麻薩諸塞州汽水店如何成為美國偶像

Sammarco, Anthony M.

  • 出版商: History Press
  • 出版日期: 2013-08-13
  • 售價: $1,020
  • 貴賓價: 9.5$969
  • 語言: 英文
  • 頁數: 176
  • 裝訂: Quality Paper - also called trade paper
  • ISBN: 1609494288
  • ISBN-13: 9781609494285
  • 相關分類: 管理與領導 Management-leadership
  • 海外代購書籍(需單獨結帳)

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商品描述

Learn more about the "Father of the Franchise Industry" in this illuminating history about the Howard Johnson restaurant franchise and the man behind it all.


Howard Johnson created an orange-roofed empire of ice cream stands and restaurants that stretched from Maine to Florida, and all the way to the West Coast. With a reputation for good food at affordable prices, hungry customers would regularly return for more. The attractive white Colonial Revival restaurants, with eye-catching porcelain tile roofs, illuminated cupolas and sea blue shutters, were described in "Reader's Digest" in 1949 as the epitome of "eating places that look like New England town meeting houses dressed up for Sunday." Highlighted in television shows such as Mad Men and films Netflix's 2019 The Irishman, it's obvious that Howard Johnson's occupies an indelible and pleasant place popular culture. Boston historian and author Anthony M. Sammarco recounts how Howard Johnson introduced twenty-eight flavors of ice cream, the "Tendersweet" clam strips, grilled frankforts and a menu of delicious and traditional foods that families eagerly enjoyed when they traveled.

商品描述(中文翻譯)

深入了解「特許經營產業之父」的歷史,這是關於霍華德·約翰遜餐廳特許經營及其背後人物的啟發性故事。

霍華德·約翰遜創建了一個橙色屋頂的冰淇淋攤和餐廳帝國,從緬因州延伸到佛羅里達州,甚至到達西海岸。以實惠的價格提供美味食物而聞名,饑餓的顧客經常回來光顧。這些吸引人的白色喬治亞復興風格餐廳,擁有引人注目的瓷磚屋頂、燈光閃爍的圓頂和海藍色的百葉窗,在1949年被《讀者文摘》形容為「看起來像新英格蘭城鎮會議大廳,為星期天打扮過的餐飲場所」的典範。霍華德·約翰遜在電視節目如Mad Men和Netflix 2019年的電影The Irishman中被突出介紹,顯然在流行文化中佔有不可磨滅且愉快的地位。波士頓歷史學家及作家安東尼·M·薩馬爾科(Anthony M. Sammarco)回顧了霍華德·約翰遜如何推出二十八種口味的冰淇淋、「Tendersweet」蛤蜊條、烤法蘭克福香腸,以及家庭在旅行時熱切享用的美味傳統菜單。

作者簡介

Anthony Mitchell Sammarco is a noted historian and author of over sixty books on Boston, its neighborhoods and surrounding cities and towns. He lectures widely on the history and development of his native city.

作者簡介(中文翻譯)

安東尼·米切爾·薩馬爾科(Anthony Mitchell Sammarco)是一位著名的歷史學家,著作超過六十本有關波士頓及其周邊城市和城鎮的書籍。他廣泛講授自己家鄉城市的歷史和發展。