Design for the Mind: Seven Psychological Principles of Persuasive Design (Paperback)

Victor S. Yocco

  • 出版商: Manning
  • 出版日期: 2016-07-04
  • 定價: $1,380
  • 售價: 9.0$1,242
  • 語言: 英文
  • 頁數: 240
  • 裝訂: Paperback
  • ISBN: 1617292958
  • ISBN-13: 9781617292958
  • 立即出貨 (庫存 < 3)

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商品描述

The days of purely aesthetic design are long gone. Today’s web designers are driven by pertinent questions like these: How will I win the battle of the short attention span? How do I put visitors at ease and provide the information they're consciously (and unconsciously) expecting? How will the design of my site encourage users to engage, browse, or buy? There’s a body of tested psychological principles that can transform digital designs by anticipating and benefiting from how human beings react to stimuli. This scientific approach to the decision making process, attitudes to risk and reward, group influence, and more are a treasure trove ready to be applied to the field of website design.

Design for the Mind teaches web designers and developers how to create sites and applications that appeal to our innate natural responses as humans. The book introduces the most immediately relevant and applicable psychological concepts, breaks down each theory into easily-digested principles, then shows how they can be used to create powerful designs. The idea is not to produce a use-by-rote set of patterns for digital persuasion, but to deepen the understanding of why people react in the way they do to design features and approaches. After reading the book, readers should be equipped to make their work more psychologically friendly, engaging, and persuasive.

Purchase of the print book includes a free eBook in PDF, Kindle, and ePub formats from Manning Publications.

商品描述(中文翻譯)

純文字翻譯如下:

過去純粹以美學設計為主的時代已經過去了。如今的網頁設計師面臨著一些重要的問題,例如:我該如何贏得短暫的注意力?我該如何讓訪客感到輕鬆,並提供他們有意識(和無意識)期待的資訊?我該如何設計我的網站,以鼓勵使用者參與、瀏覽或購買?有一系列經過驗證的心理學原則可以預測和利用人類對刺激的反應,從而改變數位設計。這種科學方法可以應用於決策過程、風險和回報的態度、群體影響等,是一個寶藏,可以應用於網站設計領域。

《設計心理學》教導網頁設計師和開發人員如何創建符合我們作為人類的固有自然反應的網站和應用程式。本書介紹了最直接相關和適用的心理學概念,將每個理論分解為易於理解的原則,然後展示如何利用這些原則創建強大的設計。這本書的目的不是提供一套機械式的數位說服模式,而是加深對人們對設計特徵和方法產生反應的原因的理解。閱讀完本書後,讀者應該能夠使他們的工作在心理上更友好、更引人入勝、更具說服力。

購買印刷版書籍包括一本免費的電子書(PDF、Kindle和ePub格式),由Manning Publications提供。