Universal Methods of Design Expanded and Revised: 125 Ways to Research Complex Problems, Develop Innovative Ideas, and Design Effective Solutions

This expanded and revised version of the best-selling Universal Methods of Design is a comprehensive reference that provides a thorough and critical presentation of 125 research methods, synthesis/analysis techniques, and research deliverables for human-centered design.

The text and accompanying photos and graphics of this classic resource are delivered in a concise and accessible format perfect for designers, educators, and students. This new, expanded edition includes updated information on scenarios, secondary research, territory maps, and other chapters. The addition of 25 new chapters brings fresh relevance to the text with innovative design methods that have emerged since the first edition, such as backcasting, behavioral design, horizon scanning, and transition design.

​Universal Methods of Design, Expanded and Revised distills each method down to its essence, in a format that helps design teams select and implement the most credible research methods suited to their design culture. Each method is presented in a two-page format. The left-hand page contains a concise description of the method, accompanied by references to further reading. On the right-hand page, images and case studies for each method are presented visually. The relevant phases for design application are highlighted as numbered icons along the right side of the page, from phases 1 (planning, scoping, and definition) through 5 (launch and monitor).

Build more meaningful products with these methods and more: Affinity Diagramming, Behavioral Mapping, Bodystorming, Contextual Design, Critical Incident Design, Directed Storytelling, Empathy Maps, Graffiti Walls, Image Boards, Parallel Prototyping, Simulation Exercises, Touchstone Tours, and Weighted Matrix.

This essential guide:

• Dismantles the myth that user research methods are complicated, expensive, and time-consuming
• Creates a shared meaning for cross-disciplinary teams
• Illustrates methods with compelling visualizations and case studies
• Characterizes each method at a glance
• Indicates when methods are best employed to help prioritize appropriate design research strategies

Universal Methods of Design, Expanded and Revised is an essential resource for designers of all levels and specializations.

這本暢銷書籍《設計的通用方法：擴充與修訂版》是一本全面的參考資料，提供了125種以人為中心的設計研究方法、綜合/分析技巧和研究成果的詳盡且批判性的介紹。

這本經典資源的文字、照片和圖形以簡潔易懂的格式呈現，非常適合設計師、教育工作者和學生使用。這個新的擴充版包含了有關情境、次級研究、領域地圖和其他章節的更新資訊。新增的25個章節為本書帶來了新的意義，介紹了自第一版以來出現的創新設計方法，例如回溯法、行為設計、地平線掃描和轉型設計。

《設計的通用方法：擴充與修訂版》將每種方法精簡到其核心，以幫助設計團隊選擇和實施最可信的研究方法，以適應其設計文化。每種方法都以兩頁的形式呈現。左頁包含對該方法的簡明描述，並附有進一步閱讀的參考資料。右頁以視覺方式呈現每種方法的圖像和案例研究。設計應用的相關階段以數字圖示突出顯示在頁面的右側，從1（規劃、範圍和定義）到5（啟動和監控）。

使用這些方法和更多方法，可以建立更有意義的產品：親和圖表、行為映射、身體模擬、情境設計、關鍵事件設計、導向敘事、共情圖、塗鴉牆、圖像板、平行原型、模擬練習、試金石之旅和加權矩陣。

這本重要的指南具有以下特點：

- 打破了使用者研究方法複雜、昂貴和耗時的迷思
- 為跨學科團隊創造了共同的意義
- 以引人入勝的視覺化和案例研究來說明方法
- 以一目了然的方式描述每種方法
- 指出何時最適合使用方法，以幫助優先考慮適當的設計研究策略

《設計的通用方法：擴充與修訂版》是所有級別和專業領域的設計師的重要資源。

Bruce Hanington is a professor and head of the School of Design at Carnegie Mellon University in Pittsburgh, Pennsylvania. Prior to this, he was director of graduate studies, and program chair of industrial design. Bruce has dedicated his teaching and research to methods and practices for human centered design, with an emphasis on design ethnography, participatory design, and the meaning of form in context. In addition to working with industry partners through collaborative projects and executive education, his work has been published in Design Issues, The Design Journal, and Interactions, with chapters in Affective Sciences in Human Factors and Human-Computer Interaction and The Routledge Handbook of Sustainable Design.

Bella Martin is a Lead User Experience Researcher in Atlanta, Georgia. After contributing to award-winning design projects for Microsoft Research, the US Postal Service, GlaxoSmithKline, and Allstate Financial, she now invests much of her time working with organizations who are new to the methods of user-centered research, but eager to give their users a voice in the design process. Bella holds a Master of Design from Carnegie Mellon University, where she first began her ongoing work in visualizing user-centered research methods.

Bruce Hanington是賓夕法尼亞州匹茲堡市卡內基梅隆大學設計學院的教授和系主任。在此之前，他擔任研究生學位主任和工業設計課程主任。Bruce致力於人本設計的方法和實踐，尤其關注設計民族志學、參與式設計以及形式在特定背景下的意義。除了通過合作項目和高級培訓與行業合作夥伴合作外，他的作品還發表在《設計問題》、《設計期刊》和《互動》等期刊上，並在《情感科學在人因工程和人機交互中的應用》和《可持續設計的羅特利奇手冊》等專書中撰寫了章節。

Bella Martin是喬治亞州亞特蘭大的首席用戶體驗研究員。在為微軟研究、美國郵政服務、葛蘭素史克和Allstate Financial等公司的獲獎設計項目做出貢獻後，她現在將大部分時間投入到與對用戶中心研究方法尚不熟悉但渴望讓用戶在設計過程中發聲的組織合作。Bella擁有卡內基梅隆大學的設計碩士學位，她在那裡開始了她持續進行的用戶中心研究方法可視化工作。