The Business Design Cube: Converging Markets, Society, and Customer Values to Grow Firms Competitive in Business

Rajagopal

The Business Design Cube: Converging Markets, Society, and Customer Values to Grow Firms Competitive in Business
  • 出版商: Business Expert Press
  • 出版日期: 2021-03-22
  • 售價: $1,360
  • 貴賓價: 9.5 折 $1,292
  • 語言: 英文
  • 頁數: 150
  • 裝訂: Quality Paper - also called trade paper
  • ISBN: 1637420161
  • ISBN-13: 9781637420164
  • 相關分類: 商業管理類

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商品描述

This book discusses the three facets of the design-cube identified as design-to-market, design-to-society, and design-to-value through theoretical foundations, design arguments, managerial analysis, and best practices of companies.

作者簡介

Rajagopal is Professor of Marketing at EGADE Business School of Monterrey Institute of Technology and Higher Education (ITESM), Mexico City Campus and Life Fellow of the Royal Society for Encouragement of Arts, Manufacture and Commerce, London. Dr. Rajagopal is Visiting Professor at Boston University, Boston, Massachusetts. He has been listed with biography in various international directories. He is serving also as Visiting Professor at University of Fraser Valley, British Columbia, Canada-India Campus.

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