AI First: The Playbook for a Future-Proof Business and Brand
暫譯: AI優先：未來商業與品牌的實戰手冊

Brotman, Adam, Sack, Andy

AI First: The Playbook for a Future-Proof Business and Brand

商品描述

AI is going to change brand strategy and marketing forever. Are you ready?

What does the rapid rise and astonishing rate of improvement of AI mean for brands in the next five years? Listen to what OpenAI CEO Sam Altman told authors Adam Brotman and Andy Sack when he met them: "It will mean that 95% of what marketers use agencies, strategists, and creative professionals for today will easily, nearly instantly, and at almost no cost be handled by the AI--and the AI will likely be able to test the creative against real or synthetic customer focus groups. No problem."

With that astonishing statement, the authors began a journey of discovery to understand what this transition to an AI-first world means. You'll hear from a who's who of tech visionaries who spoke with the authors, including Altman, Bill Gates, and Reid Hoffman, sharing how they're thinking of the transition to the new reality. You'll also hear from practitioners bold enough to be surfing this tidal wave of change, including one who audaciously mandated experimentation with AI for all his employees.

Brotman is the former chief digital officer at Starbucks, pivotal in the development of the coffee giant's mobile payment and loyalty programs. Sack is a legendary tech visionary and former adviser to Microsoft CEO Satya Nadella. Together, they formed strategic consultancy Forum3 to take on every aspect of the challenge to becoming an AI-first organization, including how you think about the design of jobs, what skills you need to start developing, what customers will expect from brands that they don't today, how to achieve early wins, and how to compete in an AI-first arena, where nearly anyone can build creatively engaging brands quickly and cheaply.

It's time to get ready for a brand-new world. Start here.

商品描述(中文翻譯)

**人工智慧將永遠改變品牌策略和行銷。你準備好了嗎？**

人工智慧的快速崛起和驚人的進步速度對品牌在未來五年意味著什麼？聽聽 OpenAI 執行長 Sam Altman 在與作者 Adam Brotman 和 Andy Sack 會面時所說的話：「這意味著，今天行銷人員使用代理商、策略師和創意專業人士的 95% 工作，將輕鬆、幾乎瞬間且幾乎不需要成本地由人工智慧處理——而且人工智慧可能能夠將創意與真實或合成的客戶焦點小組進行測試。毫無問題。」

在這個驚人的聲明之後，作者開始了一段探索之旅，以了解這種轉變為以人工智慧為主的世界意味著什麼。你將聽到一系列科技先驅的見解，他們與作者交談，包括 Altman、比爾·蓋茲（Bill Gates）和瑞德·霍夫曼（Reid Hoffman），分享他們對於轉向新現實的思考。你還會聽到一些勇於迎接這股變革浪潮的實踐者的聲音，其中一位甚至大膽要求所有員工進行人工智慧的實驗。

Brotman 是星巴克的前首席數位官，對於這家咖啡巨頭的行動支付和忠誠計畫的發展至關重要。Sack 是一位傳奇的科技先驅，曾擔任微軟執行長 Satya Nadella 的顧問。他們共同成立了戰略顧問公司 Forum3，專注於成為以人工智慧為主的組織所面臨的各種挑戰，包括如何思考工作設計、需要開始發展的技能、客戶對品牌的期望（這些期望在今天並不存在）、如何實現早期的成功，以及如何在以人工智慧為主的競爭環境中競爭，因為幾乎任何人都可以快速且便宜地建立具有創意吸引力的品牌。

是時候為全新的世界做好準備了。從這裡開始。

作者簡介

Adam Brotman is the cofounder and co-CEO of the strategic consultancy Forum3. He was the inaugural chief digital officer at Starbucks, where he played a pivotal role in launching the company's renowned mobile payment and loyalty platform. His leadership extended to strategic roles at J.Crew and board positions at MOD Pizza and Ruby Tuesday, showcasing his expertise in digital transformation and consumer engagement.

Andy Sack is the cofounder and co-CEO of Forum3. He brings more than twenty-five years of entrepreneurial and investment expertise in high tech and finance to this role. As the founder and managing partner of Keen Capital, he focused on blockchain ventures. In addition, he is a former adviser to Microsoft CEO Satya Nadella. Sack's successful track record includes leading Techstars Seattle and selling multiple technology companies to giants such as Microsoft and New York Times Digital.

作者簡介(中文翻譯)

亞當·布羅特曼是戰略顧問公司Forum3的共同創辦人及共同執行長。他是星巴克首任首席數位官，在推出該公司著名的行動支付和忠誠度平台方面發揮了關鍵作用。他的領導能力延伸至J.Crew的戰略角色，以及在MOD Pizza和Ruby Tuesday的董事會職位，展現了他在數位轉型和消費者參與方面的專業知識。

安迪·薩克是Forum3的共同創辦人及共同執行長。他在高科技和金融領域擁有超過二十五年的創業和投資專業知識。作為Keen Capital的創辦人和管理合夥人，他專注於區塊鏈創業。此外，他曾擔任微軟執行長薩提亞·納德拉的顧問。薩克的成功紀錄包括領導Techstars Seattle，並將多家科技公司出售給微軟和紐約時報數位部等巨頭。

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