Data Visualization for Business Decisions: A Laboratory Notebook

Fortino, Andres

  • 出版商: Mercury Learning & Information
  • 出版日期: 2020-07-01
  • 售價: $1,600
  • 貴賓價: 9.5$1,520
  • 語言: 英文
  • 頁數: 150
  • 裝訂: Quality Paper - also called trade paper
  • ISBN: 1683925955
  • ISBN-13: 9781683925958
  • 立即出貨(限量) (庫存=1)



This workbook is intended for business analysts who wish to improve their skills in creating data visuals, presentations, and report illustrations used to support business decisions. It is a qualitative lab to develop the power of visualization and discrimination. It does not require the reader to modify charts, but to analyze and describe what would improve charts. In a set of controlled exercises, the reader is taken through the eighteen elements of six dimensions of analyzing and improving charts, visuals and reports used to communicate business concepts. Includes companion files with videos, sample files, and slides used in examples from the book.


  • Includes eighteen labs, three for each of the six major dimensions of data visuals: Story, Signs, Purpose, Perception, Method, and Charts
  • Uses a comprehensive RAIKS (Rapid Assessment of Individual Knowledge and Skills) survey to judge readers' progress before and after using the text
  • Provides a capstone exercise to review the aggregate analysis and final results for the two analyzed charts
  • Companion files that include video tutorials and all of the sample files and templates used in the book's examples