Data Analysis for Business Decisions: Case Studies in Excel, R, and ChatGPT (Paperback)
暫譯: 商業決策數據分析：Excel、R 與 ChatGPT 的案例研究 (平裝本)
Fortino, Andres
- 出版商: Mercury Learning and Information
- 出版日期: 2025-01-04
- 售價: $1,860
- 貴賓價: 9.5 折 $1,767
- 語言: 英文
- 頁數: 440
- 裝訂: Quality Paper - also called trade paper
- ISBN: 1683929349
- ISBN-13: 9781683929345
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相關分類:
Data-visualization、Chatbot
海外代購書籍(需單獨結帳)
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相關主題
商品描述
In today's data-driven world, the ability to analyze and interpret data is no longer optional--it's a necessity for making informed business decisions. This book provides a comprehensive, hands-on guide to mastering the essential techniques and tools that empower business analysts to transform raw data into actionable insights. Packed with practical exercises and real-world case studies, this book focuses on applying statistical methods across the most widely used tools, including Excel, R, Python, and generative AI platforms like ChatGPT. Key topics include framing analytical questions, descriptive and advanced statistical techniques, text analytics and A/B testing, and big data and visualization. Whether analyzing sales trends, optimizing marketing strategies, or improving operational efficiency, you'll gain the skills to make data-backed decisions that drive business success.
FEATURES
- Includes hands-on exercises with industry-standard tools, including Excel, R, Python, and generative AI
- Covers step-by-step instructions for advanced techniques like time series forecasting and contingency analysis
- Uses real-world case studies to demonstrate the application of concepts to business scenarios
- Features companion files with datasets, surveys, and cases (available for downloading from the publisher)
商品描述(中文翻譯)
在當今數據驅動的世界中，分析和解釋數據的能力不再是可選的——而是做出明智商業決策的必要條件。本書提供了一個全面的實用指南，幫助商業分析師掌握將原始數據轉化為可行見解的基本技術和工具。本書充滿了實用練習和真實案例研究，重點在於應用統計方法於最廣泛使用的工具，包括 Excel、R、Python 以及像 ChatGPT 這樣的生成式 AI 平台。主要主題包括框定分析問題、描述性和進階統計技術、文本分析和 A/B 測試，以及大數據和可視化。無論是分析銷售趨勢、優化行銷策略，還是改善運營效率，您都將獲得做出以數據為依據的決策所需的技能，推動商業成功。
特色
- 包含使用行業標準工具（包括 Excel、R、Python 和生成式 AI）的實作練習
- 涵蓋時間序列預測和應急分析等進階技術的逐步指導
- 使用真實案例研究來展示概念在商業情境中的應用
- 提供伴隨檔案，包括數據集、調查和案例（可從出版商下載）
作者簡介
Andres Fortino, PhD holds an appointment as a Clinical Associate Professor of Management and Systems at the NYU School of Professional Studies, where he teaches business analytics, data mining, and data visualization. He also leads his own consulting company, Fortino Global Education. Dr. Fortino has published ten books and over 40 academic papers and has made over 100 technical presentations. He received IBM's First Invention Level Award for his work in semiconductor research. He holds three US patents and ten invention disclosures. He is a Senior Member of the IEEE, and a member of the Academy of Management, INFORMS and the Decision Science Institute.
作者簡介(中文翻譯)
安德烈斯·福提諾（Andres Fortino），博士，擔任紐約大學專業研究學院（NYU School of Professional Studies）管理與系統的臨床副教授，教授商業分析、資料探勘和資料視覺化。他還領導自己的顧問公司，福提諾全球教育（Fortino Global Education）。福提諾博士已出版十本書籍和超過四十篇學術論文，並進行了超過一百次的技術演講。他因在半導體研究方面的工作而獲得IBM的首次發明級獎（First Invention Level Award）。他擁有三項美國專利和十項發明披露。他是IEEE的資深會員，並且是管理學會（Academy of Management）、INFORMS和決策科學學會（Decision Science Institute）的成員。
