Dive Into Data Science: Use Python to Tackle Your Toughest Business Challenges (Paperback)

Learn how to use data science and Python to solve everyday business problems.

Dive into the exciting world of data science with this practical introduction. Packed with essential skills and useful examples, Dive Into Data Science will show you how to obtain, analyze, and visualize data so you can leverage its power to solve common business challenges.

With only a basic understanding of Python and high school math, you'll be able to effortlessly work through the book and start implementing data science in your day-to-day work. From improving a bike sharing company to extracting data from websites and creating recommendation systems, you'll discover how to find and use data-driven solutions to make business decisions.

Topics covered include conducting exploratory data analysis, running A/B tests, performing binary classification using logistic regression models, and using machine learning algorithms.

You'll also learn how to:

• Forecast consumer demand
• Optimize marketing campaigns
• Reduce customer attrition
• Predict website traffic
• Build recommendation systems

With this practical guide at your fingertips, harness the power of programming, mathematical theory, and good old common sense to find data-driven solutions that make a difference. Don't wait; dive right in!

學習如何運用資料科學和Python解決日常商業問題。

透過這本實用的入門指南，深入探索資料科學的精彩世界。《Dive Into Data Science》充滿了必要的技能和實用的範例，將向您展示如何獲取、分析和視覺化資料，以便利用其力量解決常見的商業挑戰。

只需具備基本的Python和高中數學知識，您就能輕鬆閱讀本書並開始在日常工作中實施資料科學。從改善共享單車公司到從網站中提取資料和建立推薦系統，您將發現如何找到並使用數據驅動的解決方案來做出商業決策。

本書涵蓋的主題包括進行探索性資料分析、執行A/B測試、使用邏輯回歸模型進行二元分類，以及使用機器學習算法。

您還將學習如何：
- 預測消費者需求
- 優化營銷活動
- 減少客戶流失
- 預測網站流量
- 建立推薦系統

憑藉這本實用指南，利用程式設計、數學理論和常識，找到能夠改變的數據驅動解決方案。不要等待，立即開始吧！

Bradford Tuckfield is a data scientist, a consultant, and a writer. He received a PhD from the Wharton School of the University of Pennsylvania, and a BS in Mathematics from Brigham Young University. He is the author of Dive Into Algorithms (No Starch Press) and Applied Unsupervised Learning with R (Packt). In addition to working as a data scientist and tech manager for top finance firms and startups, his research has appeared in academic journals spanning math, business management, and medicine.

Bradford Tuckfield 是一位資料科學家、顧問和作家。他在賓夕法尼亞大學沃頓商學院獲得博士學位，並在布里格漢姆楊百翰大學獲得數學學士學位。他是《Dive Into Algorithms》（No Starch Press）和《Applied Unsupervised Learning with R》（Packt）的作者。除了在頂尖金融公司和初創企業擔任資料科學家和技術經理的工作外，他的研究還發表在涵蓋數學、商業管理和醫學的學術期刊上。