Intelligent Data Analytics in Media Communication to Improve Public Health Care
暫譯: 媒體傳播中的智能數據分析以改善公共健康護理
Malviya, Rishabha, Verma, Swati, Kumar, Harish
- 出版商: Apple Academic Press
- 出版日期: 2025-12-02
- 售價: $10,010
- 貴賓價: 9.5 折 $9,510
- 語言: 英文
- 頁數: 514
- 裝訂: Hardcover - also called cloth, retail trade, or trade
- ISBN: 1779643527
- ISBN-13: 9781779643520
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相關分類:
Data-mining、Machine Learning
海外代購書籍(需單獨結帳)
相關主題
商品描述
This new book offers vital insights into the use of data analytics in social media for effective communication for health promotion and illness prevention and for healthcare information security, harnessing the power of data mining tools and techniques, artificial intelligence, and other advanced technologies.
The book discusses collecting information intelligently from social media, which has sparked the interest of the biomedical and health informatics communities. It shows how using consumer-generated data can improve the effectiveness of public health messages as well as for better healthcare outcomes while cutting costs. It looks at data mining and analytic tools with deep and machine learning technologies for the development of effective communication strategies, for the early detection of health conditions, for using social media for health promotion and disease prevention messages, and more.
The book covers digital issues in healthcare, such as cybersecurity threats and provides useful ways to manage these risks. It also looks at how mental health is portrayed in the media and the strength of social media activism movements, as seen by the #Stoptrolling movement. The COVID-19 epidemic highlighted the significance of clear, accurate, and timely communication in healthcare, and this book investigates how social media platforms played a critical role in sharing critical information during this worldwide disaster.
Intelligent Data Analytics in Media Communication to Improve Public Health Care provides a thorough and forward-thinking study of using today advanced technology for improving healthcare via the creative use of social media and technology.
商品描述(中文翻譯)
這本新書提供了有關在社交媒體中使用數據分析以促進健康宣傳和疾病預防、以及醫療資訊安全的有效溝通的重要見解，利用數據挖掘工具和技術、人工智慧及其他先進技術的力量。
本書討論了如何智能地從社交媒體收集資訊，這引起了生物醫學和健康資訊學界的興趣。它展示了如何利用消費者生成的數據來提高公共衛生信息的有效性，並改善醫療結果，同時降低成本。本書探討了數據挖掘和分析工具，結合深度學習和機器學習技術，以發展有效的溝通策略、早期檢測健康狀況、利用社交媒體進行健康促進和疾病預防信息的傳遞等。
本書涵蓋了醫療保健中的數位議題，例如網絡安全威脅，並提供了管理這些風險的有效方法。它還探討了心理健康在媒體中的呈現，以及社交媒體行動主義運動的力量，如#Stoptrolling運動。COVID-19疫情突顯了在醫療保健中清晰、準確和及時溝通的重要性，本書調查了社交媒體平台在這場全球災難中分享關鍵信息所扮演的關鍵角色。
《智能數據分析在媒體溝通中以改善公共醫療保健》提供了一個全面且前瞻性的研究，探討如何利用當今的先進技術通過創造性地使用社交媒體和技術來改善醫療保健。
作者簡介
Rishabha Malviya, PhD, is an Associate Professor of Pharmacy at the School of Medical and Allied Sciences, Galgotias University, India. He has 12 years of research experience. His area of interest includes formulation optimization, nanoformulation, targeted drug delivery, localized drug delivery, and characterization of natural polymers as pharmaceutical excipients. He has authored more than 200 research and review papers and holds 58 patents (19 grants, 38 published, one filed). He has authored and edited 110 books and authored 175 book chapters. He is a reviewer, editor, and editorial board member of more than 50 national and international journals of repute. Dr. Malviya is listed in the World's Top 2% of Scientists by Stanford University.
Swati Verma, MPharm, is working in the Department of Pharmacy at I.T.S. College of Pharmacy, Ghaziabad, Uttar Pradesh, India. Her areas of interest are in computer-aided drug design, analytical chemistry, targeted drug delivery, and nanoformulation. She has authored many review papers published in international journals. She has also authored several book chapters and edited three books. Her PhD work is in neurodisorders.
Harish Kumar, PhD, is working in the Department of Mass Communication, Faculty of Arts and Social Studies, at St. Xavier's University, Kolkata, India. He is an editorial board member of The Researcher and the Asia Pacific Journal of Media and Broadcasting. He has contributed research papers and chapters in edited volumes and has created content for MOOC platforms like E-PG Pathshala and SWYAM. Dr. Kumar is supervising three PhD scholars. He is a member of the boards of studies and research committees of several universities. He has 12 years of academic experience and five years of industry experience (radio and television).
作者簡介(中文翻譯)
Rishabha Malviya, PhD, 是印度 Galgotias University 醫學與相關科學學院的藥學副教授。他擁有 12 年的研究經驗。其研究興趣包括配方優化、奈米配方、靶向藥物傳遞、局部藥物傳遞以及天然聚合物作為藥用輔料的特性分析。他已發表超過 200 篇研究和綜述論文，並擁有 58 項專利（19 項授權，38 項已發表，1 項已申請）。他編著和編輯了 110 本書籍，並撰寫了 175 章書籍。他是超過 50 本國際和國內知名期刊的審稿人、編輯及編輯委員會成員。Malviya 博士被史丹佛大學列入全球前 2% 科學家名單。
Swati Verma, MPharm, 目前在印度北方邦 Ghaziabad 的 I.T.S. College of Pharmacy 藥學系工作。她的研究興趣包括計算機輔助藥物設計、分析化學、靶向藥物傳遞和奈米配方。她已在國際期刊上發表多篇綜述論文，並撰寫了幾個書籍章節，編輯了三本書。她的博士研究專注於神經疾病。
Harish Kumar, PhD, 目前在印度 Kolkata 的 St. Xavier's University 藝術與社會科學學院的傳播學系工作。他是《The Researcher》和《Asia Pacific Journal of Media and Broadcasting》的編輯委員會成員。他在編輯的書籍中貢獻了研究論文和章節，並為 E-PG Pathshala 和 SWYAM 等 MOOC 平台創建內容。Kumar 博士目前指導三名博士生。他是多所大學的學術委員會和研究委員會成員，擁有 12 年的學術經驗和 5 年的行業經驗（廣播和電視）。
