Mastering QlikView Data Visualization（Paperback）

Take your QlikView skills to the next level and master the art of visualizing your business needs to develop exceptional data analysis

About This Book

• Explore how to create your own QlikView data laboratory and how to develop QlikView applications using agile project methods
• Implement advanced data visualization and analysis for common business requirements from the sales, finance, marketing, inventory, operations, and human resources departments
• Learn from real-life experience shared in this book that will give you the upper hand in your next QlikView project

Who This Book Is For

Mastering QlikView Data Visualization is intended for developers who want to go beyond their technical knowledge of QlikView and understand how to create analysis and data visualizations that solve real business needs. You should have a basic understanding of advanced QlikView functions such as set analysis and aggregate.

What You Will Learn

• Build a data laboratory on top of a continuously expanding library of common development practices
• Apply advanced QlikView techniques such as set analysis and nested aggregation to deliver common business requirements
• Understand real business requirements often asked for by the sales, finance, marketing, and human resources departments
• Discover when to apply more advanced data visualization such as parallel coordinates, cycle plots, and whale curves
• Go beyond native QlikView and include geographical analysis, reporting, and predictive analysis in your QlikView application
• Troubleshoot common mistakes we make when we create data visualization or perform analysis in QlikView
• Consolidate your analysis into a high-level dashboard that easily allows the user to drill down to the level of detail found in other applications
• Integrate and support Qlik Sense's self-service business intelligence and storytelling in your existing QlikView environment

In Detail

QlikView offers powerful analysis, effective dashboards, and insightful data visualization for every area in your company. This tool offers one person the singular experience to work with the whole Business Intelligence process starting from data extraction and ending with the most amazing analysis.

Just because you know how to swing a hammer doesn't mean you know how to build a house. Now that you've learned how to use QlikView, it's time to learn how to develop meaningful QlikView applications that deliver what your business users need.

As a QlikView master, you must easily understand both the technical and business requirements of a QlikView project. You must be able to write script to transform data and at the same time empathize with the business users' needs to deliver clear, effective analysis and data visualization.

This book will help you understand how to apply what you've learned previously about QlikView and apply it to real business requirements. You will first create a data laboratory, the foundation of all your future QlikView projects. You will then construct applications for business users in the sales, finance, marketing, operations, and human resources departments. You will explore how to create an insightful customer executive summary before salespeople go to their sales meeting and a corporate dashboard that allows executives to see all aspects of their business at a glance.

You will take the time to understand their requirements and the data they possess in order to deliver the most amazing analysis and data visualizations. The needs of your business user are your priority, and if you can't fulfill their needs using only QlikView, you will go beyond it and explore the functionality developed within Qlik's ecosystem of partners and developers.

Finally, you'll wr

將您的 QlikView 技能提升到更高的水平，並掌握將您的業務需求視覺化以開發出優秀的數據分析的藝術。

關於本書
- 探索如何建立自己的 QlikView 數據實驗室，並使用敏捷項目方法開發 QlikView 應用程式。
- 實施高級數據可視化和分析，以滿足銷售、財務、市場營銷、庫存、運營和人力資源部門的常見業務需求。
- 從本書中分享的實際經驗中學習，將為您在下一個 QlikView 項目中提供優勢。

本書適合對 QlikView 技術知識有基本了解並希望超越技術知識，了解如何創建解決實際業務需求的分析和數據可視化的開發人員。您應該對高級 QlikView 函數（如集合分析和聚合）有基本的理解。

您將學到什麼
- 在不斷擴展的常見開發實踐庫之上建立數據實驗室。
- 應用高級 QlikView 技術，如集合分析和嵌套聚合，以滿足常見的業務需求。
- 了解銷售、財務、市場營銷和人力資源部門經常提出的實際業務需求。
- 發現何時應用更高級的數據可視化技術，如平行座標、循環圖和鯨魚曲線。
- 超越原生 QlikView，將地理分析、報告和預測分析納入您的 QlikView 應用程式。
- 解決在創建數據可視化或進行 QlikView 分析時常見的錯誤。
- 將分析整合到高級儀表板中，使用戶可以深入到其他應用程式中找到的詳細級別。
- 在現有的 QlikView 環境中集成和支持 Qlik Sense 的自助商業智能和故事化功能。

詳細內容
QlikView 為您公司的各個領域提供強大的分析、有效的儀表板和深入的數據可視化。這個工具讓一個人能夠全面參與從數據提取到最令人驚嘆的分析的整個商業智能過程。

僅僅因為您知道如何揮舞錘子，並不意味著您知道如何建造一座房子。現在您已經學會了如何使用 QlikView，是時候學習如何開發有意義的 QlikView 應用程式，以滿足您的業務用戶的需求。

作為一名 QlikView 大師，您必須能夠輕鬆理解 QlikView 項目的技術和業務需求。您必須能夠編寫腳本來轉換數據，同時能夠理解業務用戶的需求，提供清晰、有效的分析和數據可視化。

本書將幫助您了解如何應用之前學到的 QlikView 知識，應用於實際的業務需求。您將首先建立一個數據實驗室，這是您未來所有 QlikView 項目的基礎。然後，您將為銷售、財務、市場營銷、運營和人力資源部門的業務用戶構建應用程式。您將探索如何在銷售人員參加銷售會議之前創建一份有見地的客戶執行摘要，以及一個企業儀表板，讓高管一目了然地看到他們業務的各個方面。

您將花時間了解他們的需求和他們擁有的數據，以提供最令人驚嘆的分析和數據可視化。您的業務用戶的需求是您的首要任務，如果僅僅使用 QlikView 不能滿足他們的需求，您將超越它，探索 Qlik 的合作夥伴和開發人員開發的功能。

最後，您將學習如何將您的分析整合到高級儀表板中，使用戶可以深入到其他應用程式中找到的詳細級別。您還將在現有的 QlikView 環境中集成和支持 Qlik Sense 的自助商業智能和故事化功能。