Marketing Automation with Eloqua

Eloqua is a fantastically versatile platform if you want to automate your digital marketing campaigns, and this book is the perfect guide. From generating personalized emails to analyzing results, it walks you through every aspect.

Overview

• Learn the intricacies involved in filtering contacts
• Implement and understand gating functionality
• Explore campaign metric reporting

In Detail

Eloqua is a powerful platform that develops automated marketing and demand generation software and services for business-to-business marketers. It provides enough tools to start to centralize marketing operations and build holistic views of demand generation across multiple channels. This, in turn, gives marketers actionable results for their campaigns and the ability to centralize more of this data from one or a few systems. It helps ensure every component of marketing works harder and more efficiently to drive revenue.

This practical guide will help you realize your full potential by demonstrating how your campaign vision can be translated into a digital campaign in Eloqua, and how to measure its success.It will walk you through building a practical campaign, and explains the powerful features of Eloqua on this journey. You'll also learn how to utilize these features in your campaign along with various tools that will enhance its marketing value.

This concise, yet focused guide looks at the Eloqua platform and breaks down the powerful tools that can be used to build automated digital campaigns for the modern marketer.

You will learn to build e-mails with personalized and reusable content.You'll learn how to build and manage your database, efficiently execute marketing campaigns, score and route leads to sales. You'll also learn how-to measure marketing's impact on your business. Gating of your high value marketing content will be explored, implemented using native features of Eloqua landing pages and forms. Contact management and segmentation will also be covered in depth.

What you will learn from this book

• Design your first digital campaign for Eloqua
• Build emails, forms and landing pages in your campaigns
• Manage digital assets and their components within Eloqua
• *Utilize Eloqua's email editor to create, upload or open and edit an existing email.
• Understand the web lead capture and processing using Eloqua forms
• Learn how to segment contracts
• Learn about the contact centric data model in Eloqua
• Schedule and activate Eloqua campaigns
• Utilize Eloqua's landing page editor to create and customize your landing page.
• Analyze the results of your digital campaigns

Approach

This book is a practical guide following a step by step approach to create, edit, customize and upload your marketing campaign using Eloqua.

Who this book is written for

If you are a marketing professional or business analyst who wants to use Eloqua to manage demand generation, lead scoring, e-mail marketing, and build digital marketing campaigns, this book is ideal for you. No previous knowledge of Eloqua is required.

Eloqua是一個非常多功能的平台，如果你想要自動化你的數位行銷活動，這本書是完美的指南。從生成個性化郵件到分析結果，它將引導你完成每個方面。

概述
- 學習篩選聯繫人的細節
- 實施並了解閘控功能
- 探索活動指標報告

詳細內容
Eloqua是一個強大的平台，為企業對企業行銷人員開發自動化行銷和需求生成軟體和服務。它提供足夠的工具來開始集中營銷運營並建立跨多個渠道的需求生成整體視圖。這反過來為行銷人員提供了可行的活動結果和從一個或幾個系統集中更多數據的能力。它有助於確保營銷的每個組件更加努力和高效地推動收入。

這本實用指南將幫助您實現您的全部潛力，演示您的活動願景如何在Eloqua中轉化為數位活動，以及如何衡量其成功。它將引導您完成建立實用活動的過程，並解釋Eloqua在這個過程中的強大功能。您還將學習如何在活動中利用這些功能以及增強其營銷價值的各種工具。

這本簡潔而專注的指南將介紹Eloqua平台，並分解可用於現代行銷人員建立自動化數位活動的強大工具。

您將學習如何使用個性化和可重複使用的內容來建立電子郵件。您將學習如何建立和管理您的資料庫，高效執行營銷活動，對銷售線索進行評分和路由。您還將學習如何衡量營銷對您的業務的影響。將探索高價值營銷內容的閘控，並使用Eloqua登陸頁面和表單的原生功能來實施。還將深入介紹聯繫人管理和分割。

從本書中您將學到什麼
- 為Eloqua設計您的第一個數位活動
- 在您的活動中建立電子郵件、表單和登陸頁面
- 在Eloqua內管理數位資產及其組件
- 利用Eloqua的電子郵件編輯器來創建、上傳或打開並編輯現有的電子郵件
- 了解使用Eloqua表單進行網絡線索捕獲和處理
- 學習如何分割聯繫人
- 了解Eloqua中的以聯繫人為中心的數據模型
- 安排並啟動Eloqua活動
- 利用Eloqua的登陸頁面編輯器來創建和自定義您的登陸頁面
- 分析您的數位活動的結果

方法
本書是一本實用指南，按照逐步的方法來創建、編輯、自定義和上傳您的Eloqua行銷活動。

本書適合對使用Eloqua進行需求生成、線索評分、電子郵件行銷和建立數位行銷活動感興趣的行銷專業人員或業務分析師。不需要先前對Eloqua的了解。