相關主題
商品描述
This book is a compilation of tools, techniques and frameworks for use in the field of entrepreneurship and innovation (E&I) education. Developed and honed over the past two decades, these teaching approaches are combined with well-versed practical insight. As professors know all too well, the human brain cannot articulate more than three or four dimensions of a problem without the aid of what could be referred to as �checklists for thinking� frameworks (visual or otherwise) that help students think in terms of multiple variables affecting a problem. Entrepreneurship and Innovation Education provides a �toolbox� of more than 50 frameworks for analyzing entrepreneurship and innovation problems, and for enabling effective decision-making. It is a useful guide for professors and students alike who are looking for an overview of available tools, methods and approaches to actively learn how to go from the visionary idea to the market.
商品描述(中文翻譯)
本書是針對創業與創新(E&I)教育領域所使用的工具、技術和框架的彙編。這些教學方法在過去二十年中不斷發展和完善,結合了豐富的實務見解。正如教授們所深知的,沒有所謂的「思考檢查清單」框架(無論是視覺的還是其他形式的),人類大腦無法清晰表達超過三到四個維度的問題,這些框架幫助學生從多個變數的角度思考問題。《創業與創新教育》提供了一個包含超過50個框架的「工具箱」,用於分析創業和創新問題,並促進有效的決策。這是一本對教授和學生都非常有用的指南,適合那些尋求可用工具、方法和方法概述的人,以積極學習如何將願景想法轉化為市場。
作者簡介
Marcos Lima holds a PhD in Information and Communication Technologies from the Federal University of Bahia, Brazil. He currently teaches at SKEMA Business School in France. Over the last 20 years he has taught primarily in the fields of innovation and marketing. He has extensive expertise in active learning methods, having previously co-authored the books, Teaching with Cases and Réussir mes études de cas, both of which make considerable use of the framework-based approach.
作者簡介(中文翻譯)
馬爾科斯·利馬(Marcos Lima)擁有巴西巴伊亞聯邦大學(Federal University of Bahia)資訊與通信技術的博士學位。目前他在法國的SKEMA商學院任教。在過去的20年中,他主要教授創新與行銷領域的課程。他在主動學習方法方面擁有豐富的專業知識,曾共同撰寫過《Teaching with Cases》和《Réussir mes études de cas》兩本書,這兩本書都大量使用了基於框架的方法。