Implementing SugarCRM 5.x (Paperback)

The book works from the SugarCRM basics right up to advanced features in a clear and friendly way. It follows a combination of theoretical discussions relating to varying business needs and the manner in which CRM technology can address them. By helping you clarify your business goals the book enables you to build a CRM system to support your business needs. If you are a small-medium business owner/manager with reasonable IT skills, a system implementer, or a system administrator who wants to implement SugarCRM for yourself either as a first CRM or as a replacement for existing solutions, this book is for you. Existing SugarCRM users who want to broaden their understanding of the topic will find this book valuable too. No programming knowledge is required to use this book to implement, customize, and use SugarCRM.

這本書從SugarCRM的基礎知識一直講解到高級功能，以清晰友善的方式呈現。它結合了理論討論和不同業務需求之間的關係，以及CRM技術如何應對這些需求。通過幫助您明確業務目標，本書使您能夠建立一個支持業務需求的CRM系統。如果您是一位具有合理IT技能的中小型企業所有者/經理、系統實施者或系統管理員，想要自己實施SugarCRM，無論是作為第一個CRM系統還是替換現有解決方案，這本書都適合您。現有的SugarCRM用戶也會發現這本書對他們擴展對該主題的理解很有價值。使用這本書來實施、自定義和使用SugarCRM不需要任何編程知識。