Social Media for WordPress: Build Communities, Engage Members and Promote Your Site (Open Source: Community Experience Distilled)

Michael Kuhlmann

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商品描述

A quicker way to build communities, engage members, and promote your sites

  • Integrate automated key marketing techniques
  • Examine analytical data to measure social engagement
  • Understand the core principles of establishing meaningful social connections

In Detail

Social Media can help elect a U.S. President, transform the way we educate ourselves and drum up support for disaster relief. What lies beneath the two ominous buzzwords is not some secret game-changing technology but rather a new approach at forming relationships with your audience in real-time. Discover the power of online influence many already rely on.

Social Media for WordPress: A Quicker Way to Build Communities, Engage Members and Promote Your Site is a practical how-to guide on implementing social media marketing techniques to improve user retention and initiate engaging conversations. You'll learn how to leverage third-party services like Twitter, Yahoo! Pipes and Google Analytics as well as popular WordPress extensions like FeedWordPress, bbPress and BuddyPress.

This book introduces you to the powerful combination of WordPress and social media through a variety of plugins and free third-party services.

You'll learn how to create your own social network, utilize forums and rewards to stimulate interest. You'll also learn how to automate many marketing activities, so you can spend more time connecting with your audience.

Comprised of easy-to-follow tutorials and supplemental website, you'll understand how to implement social media strategies.

What you will learn from this book

  • Discover the fundamentals, misconceptions and basic implementations of social media as well as WordPress features to drive more site engagement
  • Roll out your social media layer with BuddyPress and add game-like capabilities to help you engage your site members
  • Create group forums using bbPress and BuddyPress, while automatically publishing WordPress posts to Twitter using RSS feeds
  • Incorporate memberships and make category-specific content restrictions applicable only to non-members
  • Implement Google Analytics to tracking your social media efforts and learn how to automatically email analytical reports
  • Easily maintain your site by automatically backing up your site and publishing posts via email
  • Automatically post tweets, so you can spend more time on genuine dialogues and less time on producing relevant tweets
  • Produce QR codes for your print collateral so you can improve the accessibility of the relationships you've built online

Approach

Fast paced, quick to read, impossible to put down, this book is a complete plan for social engagement on the web.

Who this book is written for

You've heard plenty of social media success stories. You know your WordPsress site inside and out, but you want help. Stop right now and pick up a copy of this book.

商品描述(中文翻譯)

建立社群、吸引成員並推廣您的網站的更快方法

- 整合自動化的關鍵行銷技巧
- 分析數據以衡量社交參與度
- 了解建立有意義的社交連結的核心原則

詳細內容:
社交媒體可以幫助選舉美國總統,改變我們自我教育的方式,並為災難救援籌集支持。這兩個令人擔憂的流行詞背後的真正含義並不是某種秘密的改變遊戲規則的技術,而是一種以實時方式與觀眾建立關係的新方法。發現許多人已經依賴的線上影響力。

《Social Media for WordPress: A Quicker Way to Build Communities, Engage Members and Promote Your Site》是一本實用的指南,介紹了實施社交媒體行銷技巧以提高用戶保留率並啟動引人入勝對話的方法。您將學習如何利用Twitter、Yahoo! Pipes和Google Analytics等第三方服務,以及FeedWordPress、bbPress和BuddyPress等熱門WordPress擴展。

本書通過各種插件和免費的第三方服務,向您介紹了WordPress和社交媒體的強大組合。

您將學習如何創建自己的社交網絡,利用論壇和獎勵來激發興趣。您還將學習如何自動化許多行銷活動,以便更多時間與觀眾互動。

本書由易於理解的教程和補充網站組成,讓您了解如何實施社交媒體策略。

本書的學習重點:
- 了解社交媒體的基本原則、誤解和基本實施方法,以及WordPress的功能,以提高網站參與度
- 使用BuddyPress推出您的社交媒體層,並添加類似遊戲的功能,以幫助您吸引網站成員
- 使用bbPress和BuddyPress創建群組論壇,同時使用RSS提要自動發布WordPress文章到Twitter
- 結合會員資格,並將特定類別的內容限制僅適用於非會員
- 使用Google Analytics追蹤您的社交媒體努力,並學習如何自動發送分析報告
- 通過自動備份網站和通過電子郵件發布文章,輕鬆維護您的網站
- 自動發布推文,以便您花更多時間進行真實對話,而不是製作相關的推文
- 為您的印刷品生成QR碼,以提高您在線建立的關係的可訪問性

這本書的特點:
- 快節奏、快速閱讀,讓人無法放下的書,是網絡社交參與的完整計劃。
- 本書適合誰:
- 您已經聽過很多社交媒體成功故事。
- 您對Wordpress網站非常熟悉,但需要幫助。
- 立即停下來,拿起這本書。