Joomla! Search Engine Optimization

Drive people to your site with this supercharged guide to Joomla! and Search Engine Optimisation

• Learn how to create a search engine-optimized Joomla! website.
• Packed full of tips to help you develop an appropriate SEO strategy.
• Discover the right configurations and extensions for SEO purposes.

In Detail

Joomla! is an award-winning content management system (CMS), which enables you to build websites and powerful online applications. SEO, or Search Engine Optimization, is the process and techniques by which you optmize the content and style of your site in order to induce more people to view it.

Joomla! Search Engine Optimization will help you develop and execute an effective search engine optimization strategy for your site. From planning to implementation, the book covers best practices in contemporary SEO.

In Joomla! Search Engine Optimization you will learn how to develop a dynamic and productive SEO campaign. Covering both the basics of campaign development as well as the daily work it takes to maintain your SEO competitiveness, this book will show you how to produce a distinct and appropriate strategy for your particular site. In particular you will learn key phrase selection and competitor analysis and the correct groundwork for your dynamic SEO campaign.

Joomla! Search Engine Optimization will then show you, by finding the right combination of extensions, how to supercharge your site. You will also be given a guided tour of key SEO services, like Google and Bing Webmaster, in order to implement a progressive and effective link building campaign. You will then learn key expert tips and tricks to enable you to build SEO-effective content which will take your site from invisible to unmissable with little effort.

What you will learn from this book

• Gain an understanding of how the search engines function.
• Develop an SEO strategy for your site.
• Select the most effective key phrases.
• Configure your Joomla! site to be search engine-friendly.
• The top extensions you can install to enhance your Joomla! Sites' search engine optimization.
• Execute a link building campaign.
• Develop content that advances your search marketing goals.
• What the most important factors to track with Google Analytics are.

Approach

The book will take a hands-on approach to the process involved in configuring a site for SEO. As SEO is an ongoing process – it doesn't stop once the site is built – the book will provide reusable tips and techniques in order to understand what they have to do after the site is live.

Who this book is written for

This book targets site builders, webmasters and site owners. Advanced technical skills are not required, though the user should be familiar with administering a Joomla! website, including how to install Extensions.

使用這本強化版的《Joomla!與搜尋引擎優化》指南，吸引更多人造訪您的網站。

- 學習如何建立搜尋引擎優化的Joomla!網站。
- 提供豐富的技巧，協助您制定適當的SEO策略。
- 探索適用於SEO目的的正確配置和擴充功能。

《Joomla!與搜尋引擎優化》將幫助您為網站開發並執行有效的搜尋引擎優化策略。從規劃到實施，本書涵蓋了當代SEO的最佳實踐。

在《Joomla!與搜尋引擎優化》中，您將學習如何開展一個動態且高效的SEO活動。本書既涵蓋了活動開發的基礎知識，也介紹了維護您的SEO競爭力所需的日常工作，並指導您為特定網站制定獨特且適當的策略。特別是，您將學習關鍵詞選擇和競爭對手分析，以及動態SEO活動的正確基礎工作。

《Joomla!與搜尋引擎優化》還將通過找到合適的擴充功能組合，向您展示如何強化您的網站。您還將獲得對Google和Bing Webmaster等關鍵SEO服務的指導，以實施一個進步且有效的鏈接建設活動。然後，您將學習關鍵的專家技巧和訣竅，使您能夠輕鬆地建立具有SEO效果的內容，將您的網站從不可見變為不可錯過。

從本書中您將學到：

- 瞭解搜尋引擎的運作方式。
- 為您的網站制定SEO策略。
- 選擇最有效的關鍵詞。
- 配置您的Joomla!網站以符合搜尋引擎的要求。
- 安裝以增強Joomla!網站搜尋引擎優化的頂級擴充功能。
- 執行鏈接建設活動。
- 開發有助於實現搜尋營銷目標的內容。
- 追蹤Google Analytics中最重要的因素。

本書將以實踐的方式來配置網站以進行SEO。由於SEO是一個持續的過程，不僅僅在網站建立後停止，本書將提供可重複使用的技巧和技術，以幫助讀者了解在網站上線後需要做什麼。

本書針對網站建立者、網站管理員和網站擁有者撰寫。雖然不需要高級技術技能，但讀者應該熟悉管理Joomla!網站的方法，包括如何安裝擴充功能。