Youtubers: How Youtube Shook Up TV and Created a New Generation of Stars
Stokel-Walker, Chris
- 出版商: Canbury Press
- 出版日期: 2019-07-19
- 售價: $1,230
- 貴賓價: 9.5 折 $1,169
- 語言: 英文
- 頁數: 354
- 裝訂: Hardcover - also called cloth, retail trade, or trade
- ISBN: 1912454211
- ISBN-13: 9781912454211
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相關分類:
行銷/網路行銷 Marketing
海外代購書籍(需單獨結帳)
相關主題
商品描述
Two billion people now watch YouTube, yet its stars are a mystery to the general public and media. What is the secret of their appeal? How do they cope with being in front of the lens? And who is behind their success?
More than 100 insiders laid bare the reality of their lives for this, the first in-depth independent book on YouTube. It charts the platform's rise from single home video to global boom - while getting the facts on brand deals, burnout and authenticity.
This is an ideal guide for anyone in universities, media or marketing who needs to understand YouTube professionally, and of course those who want to make it as a YouTuber.
More than 100 insiders laid bare the reality of their lives for this, the first in-depth independent book on YouTube. It charts the platform's rise from single home video to global boom - while getting the facts on brand deals, burnout and authenticity.
This is an ideal guide for anyone in universities, media or marketing who needs to understand YouTube professionally, and of course those who want to make it as a YouTuber.
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