The Jobs to Be Done Playbook: Align Your Markets, Organization, and Strategy Around Customer Needs
暫譯: 工作任務手冊：圍繞客戶需求調整市場、組織與策略

Kalbach, Jim, Schrage, Michael

The Jobs to Be Done Playbook: Align Your Markets, Organization, and Strategy Around Customer Needs

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商品描述

These days, consumers have real power: they can research companies, compare ratings, and find alternatives with a simple tap. Focusing on customer needs isn't a nice-to-have, it's a strategic imperative.

The Jobs To Be Done Playbook (JTBD) helps organizations turn market insight into action. This book shows you techniques to make offerings people want, as well as make people want your offering.

商品描述(中文翻譯)

這些天，消費者擁有真正的權力：他們可以研究公司、比較評價，並透過簡單的點擊找到替代方案。專注於客戶需求不再是可有可無的選擇，而是一項戰略上的必要條件。

《待完成的工作手冊》（The Jobs To Be Done Playbook，JTBD）幫助組織將市場洞察轉化為行動。本書展示了讓人們渴望的產品技術，以及如何讓人們渴望你的產品。

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