Performance Management in Retail and the Consumer Goods Industry: Best Practices and Case Studies
暫譯: 零售與消費品行業的績效管理：最佳實踐與案例研究

本書提供了零售和消費品公司各種管理概念的重要見解。針對績效管理領域的多個主題，它介紹了管理控制、管理報告、規劃與預測以及數位化相關的各個方面。貢獻的作者分享了從實際諮詢專案中獲得的寶貴經驗教訓，並提出了在零售和消費品公司成功且有效的管理控制的創新方法。

Michael Buttkus is a partner at Horváth & Partners, where he heads the retail and consumer goods competence center. He has extensive practical experience in the areas of performance management, management accounting and finance, strategic business management, and process and organizational management.
Prof. Ralf Eberenz is a senior advisor at Horváth & Partners and teaches business administration at the NORDAKADEMIE Graduate School in Elmshorn, Germany. He gained comprehensive practical experience in the consumer goods industry in various leadership positions at Beiersdorf. His major areas of expertise are strategic business management, management accounting, risk management, and mergers & acquisitions.

邁克爾·布特庫斯是Horváth & Partners的合夥人，負責零售和消費品專業中心。他在績效管理、管理會計與財務、戰略業務管理以及流程和組織管理等領域擁有豐富的實務經驗。
拉夫·艾貝倫茲教授是Horváth & Partners的高級顧問，並在德國埃爾姆斯霍恩的NORDAKADEMIE研究生院教授商業管理。他在消費品行業的多個領導職位上獲得了全面的實務經驗。他的主要專業領域包括戰略業務管理、管理會計、風險管理以及併購。