Social Media for Medical Professionals: Strategies for Successfully Engaging in an Online World

Stukus, David R., Patrick, Michael D., Nuss, Kathryn E.

  • 出版商: Springer
  • 出版日期: 2019-07-03
  • 售價: $1,660
  • 貴賓價: 9.5$1,577
  • 語言: 英文
  • 頁數: 221
  • 裝訂: Quality Paper - also called trade paper
  • ISBN: 3030144380
  • ISBN-13: 9783030144388

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商品描述

Medical professionals are increasingly engaging with social media in an effort to provide credible evidence-based information and combat the misinformation that patients are finding online and bringing to office visits. Medical professionals are uniquely poised to recognize the harm that can come from applying the incorrect information to decisions affecting one's health, while they are also able to serve as valued and knowledgeable experts online and engage with patients and the public to provide accurate, up-to-date information.

Social Media for Medical Professionals: Strategies for Successfully Engaging in an Online World is a unique, first-of-its-kind resource, providing specific social media strategies for engagement, as well as advice regarding best practices for professionals to maintain at all times. Chapters discuss many aspects pertaining to social media, covering the basics, researching and assessing credible medical information online, and best practices for discussing myths and misconceptions with patients. Later chapters cover the benefits of engaging in social media as a medical professional, strategies for increasing engagement and building an audience, various options and platforms for content creation and finding your niche, dos's and don'ts regarding patient privacy, and strategies for dealing with negative comments online.

A uniquely practical resource, Social Media for Medical Professionals: Strategies for Successfully Engaging in an Online World will be of interest to medical professionals across the spectrum of healthcare, from the student to the seasoned clinician, providing valuable perspective on practicing medicine in an evolving digital world.


作者簡介

David R. Stukus, MD

Associate Professor of Pediatrics

Division of Allergy & Immunology

Nationwide Children's Hospital

The Ohio State University College of Medicine

700 Children's Drive, Columbus Ohio 43205

Michael D. Patrick, Jr, MD

Assistant Professor of Pediatrics

Division of Emergency Medicine

Nationwide Children's Hospital

The Ohio State University College of Medicine

700 Children's Drive, Columbus, Ohio 43205

Kathryn E. Nuss, MD

Associate Professor of Pediatrics

Division of Emergency Medicine

Division of Clinical Informatics

Nationwide Children's Hospital

The Ohio State University College of Medicine

700 Children's Drive, Columbus, Ohio 43205