Quantitative Methods for Management: A Practical Approach
暫譯: 管理的量化方法:實用方法論
Canela, Miguel Ángel, Alegre, Inés, Ibarra, Alberto
- 出版商: Springer
- 出版日期: 2020-08-14
- 售價: $2,510
- 貴賓價: 9.5 折 $2,385
- 語言: 英文
- 頁數: 144
- 裝訂: Quality Paper - also called trade paper
- ISBN: 3030175561
- ISBN-13: 9783030175566
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相關分類:
Excel、Data Science、管理與領導 Management-leadership
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相關主題
商品描述
This book focuses on the use of quantitative methods for both business and management, helping readers understand the most relevant quantitative methods for managerial decision-making. Pursuing a highly practical approach, the book reduces the theoretical information to a minimum, so as to give full prominence to the analysis of real business problems.
Each chapter includes a brief theoretical explanation, followed by a real-life managerial case that needs to be solved, which is accompanied by a corresponding Microsoft Excel(R) dataset. The practical cases and exercises are solved using Excel, and for each problem, the authors provide an Excel file with the complete solution and corresponding calculations, which can be downloaded easily from the book's website. Further, in an appendix, readers can find solutions to the same problems, but using the R statistical language.
The book represents a valuable reference guide for postgraduate, MBA and executive education students, as it offers a hands-on, practical approach to learning quantitative methods in a managerial context. It will also be of interest to managers looking for a practical and straightforward way to learn about quantitative methods and improve their decision-making processes.
商品描述(中文翻譯)
本書專注於商業與管理中的定量方法,幫助讀者理解對於管理決策最相關的定量方法。採取高度實用的方式,本書將理論資訊減少到最低限度,以充分突顯對真實商業問題的分析。
每一章節都包含簡短的理論解釋,隨後是一個需要解決的真實管理案例,並附有相應的 Microsoft Excel(R) 數據集。實際案例和練習使用 Excel 解決,對於每個問題,作者提供一個包含完整解決方案和相應計算的 Excel 檔案,讀者可以輕鬆從書籍網站下載。此外,在附錄中,讀者可以找到相同問題的解決方案,但使用 R 統計語言進行。
本書對於研究生、MBA 和高階教育學生來說,是一本有價值的參考指南,因為它提供了一種實踐性強的學習定量方法的方式,特別是在管理背景下。對於尋求實用且直接學習定量方法並改善決策過程的管理者來說,本書也將引起他們的興趣。
作者簡介
Miguel Ángel Canela is currently an Associate Professor of Managerial Decisions Sciences at IESE Business School. He holds a Ph.D. in Mathematics from the Universitat de Barcelona, Spain.
Inés Alegre is currently an Assistant Professor of Managerial Decision Sciences at IESE Business School. She holds a Ph.D. in Management and a Master of Research in Management from IESE, as well as an Industrial Engineering degree from the Universitat Politècnica de Catalunya, Spain.
Alberto Ibarra is currently an Assistant Professor of Decision Analysis at IPADE Business School. He holds a Ph.D. in Management from IESE Business School, an MBA from IPADE Business School and a Public Accounting degree from Universidad Autónoma de Nuevo León.
作者簡介(中文翻譯)
米格爾·安赫爾·卡內拉目前是IESE商學院的管理決策科學副教授。他擁有西班牙巴塞隆納大學的數學博士學位。
伊內斯·阿萊格雷目前是IESE商學院的管理決策科學助理教授。她擁有IESE的管理學博士學位和管理學研究碩士學位,以及西班牙加泰羅尼亞理工大學的工業工程學位。
阿爾貝托·伊巴拉目前是IPADE商學院的決策分析助理教授。他擁有IESE商學院的管理學博士學位、IPADE商學院的MBA學位以及新萊昂自治大學的公共會計學位。