Beyond Smart Cities: Creating the Most Attractive Cities for Talented Citizens
暫譯: 超越智慧城市：為人才打造最具吸引力的城市

Ondiviela, José A.

Beyond Smart Cities: Creating the Most Attractive Cities for Talented Citizens
  • 出版商: Springer
  • 出版日期: 2021-10-22
  • 售價: $6,180
  • 貴賓價: 9.5 折 $5,871
  • 語言: 英文
  • 頁數: 235
  • 裝訂: Hardcover - also called cloth, retail trade, or trade
  • ISBN: 3030833704
  • ISBN-13: 9783030833701

    • 海外代購書籍(需單獨結帳)

相關主題

商品描述

Cities are experiencing unprecedented times. In addition of managing the best possible post-pandemic recovery, Cities are at the beginning of the 4th industrial revolution, and all want to play a relevant role in it. To achieve this, they must retain and attract the necessary talent. There is a fierce competition where cities transform to become as attractive as possible. But what makes a city attractive (from emotional and rational sides) to talented citizens?
For mayors and city directors: how can I prepare my city for this goal? What kind of transformations in the medium-long term should I develop? And in the short term, what processes and technologies (SmartCity) should I put in place?
And from the point of view of citizens: how do I choose the best city to develop my full potential? Which one offers me the best citizenship contract? Where am I going to enjoy the best services with the highest quality of life and lower taxes/cost of life? In addition, the city must be attractive, with a strong identity and dynamism and promising future. Can I find the cities that best suit my aesthetic and emotional preferences, and that also offer me the services that I consider a priority at the lowest cost to my pocket? Find all the answers in this book.

商品描述(中文翻譯)

城市正面臨前所未有的時期。除了管理最佳的後疫情復甦外，城市也正處於第四次工業革命的開端，所有城市都希望在其中扮演重要角色。為了實現這一目標，它們必須留住和吸引所需的人才。城市之間的競爭激烈，城市正在轉型以變得盡可能有吸引力。但對於有才華的市民來說，什麼使一座城市在情感和理性上都具吸引力？

對於市長和城市主管來說：我該如何為這一目標準備我的城市？在中長期內，我應該發展什麼樣的轉型？而在短期內，我應該實施哪些流程和技術（智慧城市）？

從市民的角度來看：我該如何選擇最適合我發揮潛力的城市？哪一座城市為我提供最佳的公民契約？我將在哪裡享受最高品質的服務以及最低的稅負/生活成本？此外，這座城市必須具備吸引力，擁有強烈的身份認同和活力，以及充滿希望的未來。我能否找到最符合我美學和情感偏好的城市，並且同時以最低的成本提供我認為優先的服務？在這本書中找到所有的答案。

作者簡介

Prof. Ondiviela is the Microsoft Western Europe Public Sector Government Industry Executive for Cities&Regions. He joined Microsoft in 1995 and holds a wealth of experience in field sales, sales strategy, partners management, operations and marketing.

Frequent speaker at International events like SmartCityExpo, Mobile World Forum, TEDTalk, EU Events... he is also UNESCO-NetExplo SmartCities SME.

Telecommunications Engineer MS at UPM Madrid, Human Sciences MS at UFV Madrid, Enterprise and Institutional Communication Management MS at UAB Barcelona, and Financial Business MS online INSEAD, Prof. Ondiviela also holds a PhD at UFV, Madrid with Thesis "Beyond SmartCities: How to create an Attractive City for Talented Citizens". He is also Associate Fellow Researcher and Director of WW Observatory for Attractive Cities at UFV (Universidad Francisco Vitoria, Madrid, Spain) in association with Fira Barcelona (SmartCityExpo).

Passionate about Cities, Prof. Ondiviela combines his job at Microsoft providing the most innovative technological solutions with writing articles and delivering lecturers and seminars about Future of Cities and the challenges they are facing at the beginning of 4th Industrial Revolution and now, in addition, with the main objective of achieving the fastest post-pandemic recovery.

作者簡介(中文翻譯)

Ondiviela 教授 是微軟西歐公共部門政府產業的城市與區域執行官。他於1995年加入微軟，擁有豐富的現場銷售、銷售策略、夥伴管理、運營和市場營銷經驗。

他經常在國際活動中發言，如 SmartCityExpo、Mobile World Forum、TEDTalk、歐盟活動等... 他也是聯合國教科文組織-NetExplo 智慧城市的中小企業專家。

Ondiviela 教授擁有馬德里 UPM 的電信工程碩士學位、馬德里 UFV 的人文科學碩士學位、巴塞隆納 UAB 的企業與機構傳播管理碩士學位，以及 INSEAD 的金融商業在線碩士學位。他在馬德里 UFV 獲得博士學位，論文題目為「超越智慧城市：如何為有才華的市民創造一個吸引人的城市」。他同時也是馬德里 UFV（Francisco Vitoria 大學）吸引城市全球觀察站的副研究員和主任，與巴塞隆納展覽公司（SmartCityExpo）合作。

對城市充滿熱情的 Ondiviela 教授，結合他在微軟的工作，提供最具創新性的技術解決方案，並撰寫文章、舉辦講座和研討會，探討城市的未來及其在第四次工業革命初期所面臨的挑戰，現在還有一個主要目標，即實現最快的後疫情復甦。

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