Advances in Digital Marketing and Ecommerce: Fourth International Conference, 2023
Martínez-López, Francisco J.
- 出版商: Springer
- 出版日期: 2024-04-30
- 售價: $9,750
- 貴賓價: 9.5 折 $9,263
- 語言: 英文
- 頁數: 306
- 裝訂: Quality Paper - also called trade paper
- ISBN: 3031318382
- ISBN-13: 9783031318382
-
相關分類:
電子商務 E-commerce
海外代購書籍(需單獨結帳)
商品描述
The Digital Marketing and eCommerce Conference aims to bring together leading researchers and research scholars to exchange and share their experiences and research results on any aspects of ecommerce and digital marketing.
This volume presents the proceedings of the 2023 edition in a collection of contributions with many original approaches. They address diverse areas of application such as online brand communities, channel design, online retailing, cryptocurrencies, user-generated content, TikTok, among others. A wide variety of theoretical and methodological approaches have been used.
作者簡介
Francisco J. Martínez-López is a Professor of Business Administration at the University of Granada and the Open University of Catalonia (Barcelona) in Spain.
