Strategic Sales Management: Insights and Guidance from Top Interim Managers
暫譯: 戰略銷售管理：來自頂尖臨時經理的見解與指導
Buchenau, Peter
相關主題
商品描述
Sales is a CEO's job, or at least it should be. But many entrepreneurs and managers come from other disciplines such as legal, production or product marketing - or they may have inherited the business. In most companies, a sales director is responsible for the operational management of the sales department. However, sales also need to be considered strategically, in terms of the business, the products or even the target market, for which many entrepreneurs or sales managers unfortunately lack the time or even the knowledge.
In this book, experienced interim managers reveal the most important and necessary strategic methods and approaches to maintain and lead competitiveness for years to come. Readers will benefit from the first-hand insights of prominent and internationally experienced interim managers such as Ulvi Aydin, Uwe Brüggemann, Michael Eckardt, Ulrich Girrbach, Elmar Gorich, Ralf Komor, Peter Kuhle, Siegfried Lettmann, Thomas Mertens, Stephan Rohe, Rainer Simmoleit and Stefan Zeiss. Practitioners and MBA students in particular will benefit from these insights into what makes strategic sales management successful.
商品描述(中文翻譯)
銷售是首席執行官的工作，或者至少應該是這樣。然而，許多企業家和經理來自其他領域，例如法律、製造或產品行銷，或者他們可能是繼承了這個業務。在大多數公司中，銷售總監負責銷售部門的運營管理。然而，銷售也需要從戰略的角度來考量，包括業務、產品甚至目標市場，許多企業家或銷售經理不幸地缺乏時間或甚至知識來做到這一點。
在這本書中，經驗豐富的臨時經理揭示了維持和引領競爭力所需的最重要和必要的戰略方法和途徑，以確保未來幾年的成功。讀者將受益於來自知名且具有國際經驗的臨時經理的第一手見解，如 Ulvi Aydin、Uwe Brüggemann、Michael Eckardt、Ulrich Girrbach、Elmar Gorich、Ralf Komor、Peter Kuhle、Siegfried Lettmann、Thomas Mertens、Stephan Rohe、Rainer Simmoleit 和 Stefan Zeiss。特別是實務工作者和 MBA 學生將從這些見解中受益，了解什麼使戰略銷售管理成功。
作者簡介
Peter Buchenau was an interim manager for more than a decade, including five years as a strategic sales manager in several medium-sized companies in Germany and abroad. He has also been active in the international market for 30 years as an executive, sparring partner and speaker with a focus on human leadership intelligence, personal development and corporate health. He is the author of several books, a series editor and a lecturer at several universities. He also performs on stage as a revue artist.
作者簡介(中文翻譯)
彼得·布肯瑙（Peter Buchenau）擔任臨時經理超過十年，其中包括在德國及國外的幾家中型企業擔任五年的戰略銷售經理。他在國際市場上活躍了30年，擔任高管、顧問及演講者，專注於人性領導智慧、個人發展和企業健康。他是幾本書的作者、系列編輯以及多所大學的講師。他還以綜藝表演者的身份在舞台上演出。
