Digital Business Management: Transforming to a Data-Driven Organization Using AI
暫譯: 數位商業管理：運用AI轉型為數據驅動的組織

Prof. Dr. Swen Schneider is Professor of Information Systems at Frankfurt University of Applied Sciences (Germany). From 2013 to 2019, he was a member of the extended university management and Dean of the Department of Business and Law at Frankfurt University of Applied Sciences. He focuses on topics such as digital business, e-commerce, business process modeling, applied artificial intelligence, robotic process automation, trust on the Internet and reputation systems as well as mobile Internet and e-finance. He is a visiting scholar at the University of Wisconsin and has worked in executive positions with IBM, Mastercard, and Commerzbank.

Prof. Dr. Lutz Anderie is Professor of Information Systems at Frankfurt University of Applied Sciences (Germany) and a leading figure in digital business who aims to bridge the gap between academic research and real-world application. His expertise is in digital business management and artificial intelligence (AI), particularly within the games industry. He has worked as a Vice President and Director with companies like Sony Interactive (PlayStation), Paramount Pictures, Atari and Fujifilm. His previous books include Games Industry Management (Springer, 2023).

施文·施奈德教授 (Prof. Dr. Swen Schneider) 是德國法蘭克福應用科技大學的資訊系統教授。從2013年到2019年，他擔任擴展大學管理層的成員及法蘭克福應用科技大學商業與法律系的系主任。他專注於數位商業、電子商務、商業流程建模、應用人工智慧、機器人流程自動化、網路信任與聲譽系統，以及行動網路和電子金融等主題。他是威斯康辛大學的訪問學者，並曾在IBM、Mastercard和德意志商業銀行擔任高層職位。

盧茲·安德里教授 (Prof. Dr. Lutz Anderie) 是德國法蘭克福應用科技大學的資訊系統教授，也是數位商業領域的領軍人物，旨在縮短學術研究與實際應用之間的鴻溝。他的專長在於數位商業管理和人工智慧 (AI)，特別是在遊戲產業中。他曾擔任索尼互動娛樂 (PlayStation)、派拉蒙影業、雅達利和富士膠卷等公司的副總裁和總監。他的前著作包括《遊戲產業管理》(Games Industry Management)（Springer, 2023）。