Sharded Media: Trump's Rage Against the Mainstream
暫譯: 分散媒體：特朗普對主流的憤怒

Merrin, William, Hoskins, Andrew

Sharded Media: Trump's Rage Against the Mainstream
  • 出版商: Palgrave MacMillan
  • 出版日期: 2025-02-22
  • 售價: $2,040
  • 貴賓價: 9.5 折 $1,938
  • 語言: 英文
  • 頁數: 143
  • 裝訂: Hardcover - also called cloth, retail trade, or trade
  • ISBN: 3031847857
  • ISBN-13: 9783031847851
  • 相關分類: 科技科普 Technology

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商品描述

Sharded Media is the story of how the unleashing of individual public opinion and rage became the most valuable of political currency. The digital's sharding of experience through personal networks, platforms, recommendations and peer-linked sources, has splintered political awareness, experience and activity. Rage, resentment, hypocrisy, and a hyporeal, self-curated reality, have fractured the political landscape.

This book takes the rise of Donald J. Trump as both a symptom and a catalyst of this phenomenon, embodying the public's disenchantment with liberal democracy and its embrace of a more visceral, emotionally-driven politics. We consider how economic devastation wrought by global neoliberalism and zombie capitalism fuelled public rage against the mainstream, ending in a supreme yet odd coalition for Trump, with an elite which leveraged technology with anti-democratic sentiments to further its goals.

We show how the liberal mainstream news media (MSM) made facts and truth their USP, their core pitch for trust, in precisely the period when they became most elusive. It was the MSM that seduced a middle ground of America to believe that they were reality, pushing the deplorables to its margins, until the margins became the reality.

商品描述(中文翻譯)

《分散媒體》是關於個人公共意見和憤怒如何成為最有價值的政治貨幣的故事。數位媒體透過個人網絡、平台、推薦和同儕連結來源的經驗分散，已經使政治意識、經驗和活動變得支離破碎。憤怒、怨恨、虛偽，以及一種自我策劃的超現實現實，已經使政治格局破裂。

本書將唐納德·J·特朗普的崛起視為這一現象的症狀和催化劑，體現了公眾對自由民主的不滿以及對更具感性、情感驅動的政治的擁抱。我們考慮到全球新自由主義和殭屍資本主義所造成的經濟毀滅如何激發公眾對主流的憤怒，最終形成一個奇特的特朗普聯盟，這個精英階層利用技術和反民主情緒來推進其目標。

我們展示了自由主流新聞媒體（MSM）如何將事實和真相作為其獨特賣點（USP），在它們變得最難以捉摸的時期，這成為了他們獲得信任的核心訴求。正是主流媒體誘惑了美國的中間派相信他們就是現實，將「可憐的人」（deplorables）推向邊緣，直到邊緣成為了現實。

作者簡介

William Merrin is Associate Professor of Media Studies at Swansea University, UK. He is the author of: Digital War (Polity, 2018), Media Studies 2.0 (Routledge, 2014), and Baudrillard and the Media (Polity, 2005), and co-editor of Trump's Media War (2019) and Jean Baudrillard: Fatal Theories (Routledge, 2009). He is Co-Founding Editor of the Palgrave Journal of Digital War.

Andrew Hoskins is Professor of AI, Memory and War, at the University of Edinburgh, UK.He founded and edits the journals of Memory, Mind & Media, Memory Studies, and Digital War. He is the author/editor of 10 books, including Radical War: Data, Attention & Control in the Twenty-First Century (Hurst/OUP 2022, with Matthew Ford) and The Remaking of Memory in the Age of the Internet and Social Media (OUP 2024, co-edited with Qi Wang).

作者簡介(中文翻譯)

威廉·梅林是英國斯旺西大學媒體研究的副教授。他是以下書籍的作者：數位戰爭（Polity, 2018）、媒體研究 2.0（Routledge, 2014）和鮑德里亞與媒體（Polity, 2005），並共同編輯了特朗普的媒體戰爭（2019）和讓·鮑德里亞：致命理論（Routledge, 2009）。他是Palgrave 數位戰爭期刊的共同創始編輯。

安德魯·霍斯金斯是英國愛丁堡大學人工智慧、記憶與戰爭的教授。他創辦並編輯記憶、心智與媒體、記憶研究和數位戰爭期刊。他是10本書的作者/編輯，包括激進戰爭：21世紀的數據、注意力與控制（Hurst/OUP 2022，與馬修·福特合著）和在互聯網與社交媒體時代的記憶重塑（OUP 2024，與王琦共同編輯）。

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